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All Journal Eksos LPPM Dharma: Jurnal Pengabdian Masyarakat
Yuni Istanto
Universitas Pembangunan Nasional “Veteran” Yogyakarta
Social Sciences

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Perceived Enjoyment, Compatibility dan Social Influence dalam Adopsi Media Sosial Dyah Sugandini; Mohamad Irhas Effendi; Yuni Istanto; Rahajeng Arundati; Esti Dwi Rahmawati
Eksos LPPM Vol 2, No 1 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i1.4141

Abstract

This study is a descriptive study to explain perceived enjoyment, compatibility and social influence in social media setting. This study used 100 respondents who have used social media in their daily lives. This study does not limit respondents in terms of gender or other respondents backgrounds. Data were analyzed from the average respondents answers obtained during the study. The results of this study indicate that the items used to measure perceived enjoyment, compatibility, and social influence show relatively very high answers. This research can be the basis for further research in predicting the adoption of information technology innovations by using variables of perceived enjoyment, compatibility and social influence.
Loyalitas Pada Wisata Heritage: Studi Kasus Pada Wisatawan Candi Prambanan Dyah Sugandini; Esti Dwi Rahmawati; Yulia Aji Puspitasari; Yuni Istanto
Eksos LPPM Vol 2, No 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i2.4166

Abstract

This study aims to see the loyalty of tourists in the Prambanan temple in Yogyakarta as one of the Heritage tours, using respondents from foreign tourists and domestic tourists. The number of samples used in this study were 100 respondents. Data were analyzed using descriptive statistics with the SPSS program. The results of this study indicate that the loyalty of tourists as indicated by e_WOM, willingness to recommend and intention to visit again shows a high average answer. So it can be seen that tourists who visit Prambanan Temple have high loyalty to this tourist destination.
PEMBERDAYAAN MASYARAKAT PADA PAGUYUBAN UKM KERAJINAN BAMBU BRAJAN MELALUI PENERAPAN DIGITAL MARKETING DI DESA SENDANGAGUNG MINGGIR SLEMAN Yuni Istanto; Gunawan Nusanto; Sri Dwi Ari Ambarwati
Dharma: Jurnal Pengabdian Masyarakat Vol 2, No 2 (2021): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.171 KB) | DOI: 10.31315/dlppm.v2i2.6220

Abstract

This community service is a downstreaming of the research results that have been carried out by servants in 2020 with the influence of innovation on social media adoption on the marketing performance of Sleman SMEs. This community service partner is the Brajan Sleman Bamboo Craft UKM Association. The results of research conducted by researchers in 2020 show that many SMEs in Sleman, especially the Bambu Brajan SMEs, have greatly prevented Covid-19 and sales have decreased drastically. The decline in sales of bamboo handicrafts has caused the people in the Brajan area to be threatened with poverty. Research findings that have been carried out by researchers, show that the ability to change the direction of digital marketing is an urgent matter that causes sales to decline. This community service program is intended to assist SMEs producing Bamboo handicrafts in Brajan to be able to rise again during the new normal covid-19 pandemic. Some of these community service programs are carried out to help improve the skills of SME human resources in dealing with digital marketing, through training programs on social media creation, website creation, and how to enter the market to increase demand for products produced by bamboo craftsmen and assistance in improving HR soft skills. This community service is important to do. Bamboo SMEs in Brajan are very vulnerable to the COVID-19 crisis so that they are empowered to be strong in facing crisis conditions through mastering internet and digital technology. Of the various problems faced by partners, this community service justifies the problem with partners, namely the ability to adopt technology by Brajan bamboo handicraft SMEs.
Co-Authors Ambarwati, Sri Dwi Ari Dyah Sugandini Esti Dwi Rahmawati Garaika Gunawan Nusanto Muhammad Irhas Effendi, Muhammad Irhas Rahajeng Arundati Rahajeng Arundati Rava Fernanda Purnama Yulia Aji Puspitasari