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Rahajeng Arundati
Universitas Pembangunan Nasional “Veteran” Yogyakarta
Social Sciences

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Perceived Enjoyment, Compatibility dan Social Influence dalam Adopsi Media Sosial Dyah Sugandini; Mohamad Irhas Effendi; Yuni Istanto; Rahajeng Arundati; Esti Dwi Rahmawati
Eksos LPPM Vol 2, No 1 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i1.4141

Abstract

This study is a descriptive study to explain perceived enjoyment, compatibility and social influence in social media setting. This study used 100 respondents who have used social media in their daily lives. This study does not limit respondents in terms of gender or other respondents backgrounds. Data were analyzed from the average respondents answers obtained during the study. The results of this study indicate that the items used to measure perceived enjoyment, compatibility, and social influence show relatively very high answers. This research can be the basis for further research in predicting the adoption of information technology innovations by using variables of perceived enjoyment, compatibility and social influence.
Co-Authors Dyah Sugandini Esti Dwi Rahmawati Muhammad Irhas Effendi, Muhammad Irhas Yuni Istanto