<![CDATA[This study aims to influence the ratio of profitability to the value of consumer goods sector companies listed on the Indonesia Stock Exchange in 2015-2017. Sampling in this study uses purposive sampling with the criteria of companies in the consumer goods industry sector listed on the Indonesia Stock Exchange in 2015 -2017, having 28 company. This research method is a quantitative method with data analysis techniques using multiple linear regression analysis. The results of this study are the variable ROA does not have a significant effect on company value, it can be seen the value of t count 0.783 < t table 1.966 and significant 0.436 > 0.05. ROE has a significant positive effect on firm value. It can be seen t count ROE 2.983> t table value 1.9666 and significant 0.005 < 0.05. Whereas the NPM variable does not have a significant effect on the value of the company. Can be seen fro m the variable t value 0.281 <t table 1.9966 with a significant 0.780> 0.05. Simultaneously ROA, ROE and NPM have a significant influence on the value of the company. This can be seen from the F test obtained F count of 34.487> F table 2.74 significant level of 0.000 < 0.05 simultaneously significant effect on firm value.]]>
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