International Journal of Supply Chain Management
Vol 10, No 2 (2021): International Journal of Supply Chain Management (IJSCM)

The Model of Digital Communication and Supply Chain Service for Tourism Industry

Priatna, Deden Komar (Unknown)
Roswinna, Winna (Unknown)
Limakrisna, Nandan (Unknown)

Article Info

Publish Date
28 Apr 2021

Abstract

This study aims to analyze the influence of digital communication, the supply chain service, on visiting decisions through interest in visiting Indonesian tourism. The quantitative approach is used in this research by applying a descriptive design and verification. The sample used was 400 respondents who were Indonesian visitors and social media users. The sampling technique is based on probability sampling technique using random sampling method. Analysis of research data using the method of Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of the study found that digital communication and supply chain service had a significant and positive effect on visiting interest which was shown positively. Interest in visiting has a positive and significant effect on visiting decisions positively.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Supply Chain Management
Website

Abbrev

IJSCM

Publisher

ExcelingTech

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...