Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Vol 6, No 3 (2021): August 2021

Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing

Sasa, Saudah (Unknown)
Sapto Adi, Dodot (Unknown)
Triono, Maulid Agung (Unknown)
Supanto, Fajar (Unknown)



Article Info

Publish Date
04 Aug 2021

Abstract

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.

Copyrights © 2021






Journal Info

Abbrev

jpkm

Publisher

Subject

Humanities

Description

ABDIMAS: Published by Institute for Research and Community Services (Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)) University of Merdeka Malang as the implementation of science, technology, economics, environment, and social in empowering the community. ABDIMAS: Jurnal Pengabdian ...