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All Journal Nomosleca Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Triono, Maulid Agung
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Humanities Education Library & Information Science

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Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing Sasa, Saudah; Sapto Adi, Dodot; Triono, Maulid Agung; Supanto, Fajar
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 6, No 3 (2021): August 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v6i3.5366

Abstract

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.
Interactive Bumper Animation pada Android untuk Meningkatkan Efektivitas Media Promosi Triono, Maulid Agung; Adi, Dodot Sapto; Saudah, Saudah
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5567

Abstract

This study aims to describe the dynamics of educational promotion activities, by utilizing creative content that is technically continuously developed, so that information can be disseminated through the Android-based smartphone media. Technological innovation is an unavoidable demand, and is further enhanced along passing with regulation of The Minister of Education an Culture Number: 3-7 of 2020 concerning the function of the internet, that creative content whose dissemination relies on technological innovation will always make any higher education information more easily accepted by the public. IBA (interactive bumper animation), which is a creative content product, with a process based on the principle of integration of animation and video products, can be ascertained to be the best alternative to increase the effectiveness of promotional media. This research uses descriptive and applied approaches, involving informants who understand digital technology and its development, and nine main informants from the internal environment and three external supporting informants have been selected. The results of the research have been able to formulate an ideal concept for producing content, and then create a prototype that can be accessed via Android-based smartphone. Creative content development can be done by utilizing applications that can support promotional performance effectively, including Adobe Flash CS3 Professional, Adobe After Effects, Adobe Audition 6, Fruity Loop Studio, Edius7 and Adobe Premiere Pro. Keywords: Promotion Effectiveness; Android Smartphone, IBA (Interactive Bumper Animation)DOI : https://doi.org/10.26905/nomosleca.v7i1.5567
Co-Authors Dodot Sapto Adi, Dodot Sapto Fajar Supanto SAUDAH SAUDAH