Jurnal Layanan Masyarakat (Journal of Public Service)
Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT

PRODUCT PROMOTION STRATEGY AND FINANCIAL STATEMENS IN THE PANDEMIC ERA FOR GENTENG KREATIF – SMEs GROUP SURABAYA

Rizka Miladiah Ervianty (Universitas Airlangga)
Yanuar Nugroho (Universitas Airlangga)
Anisa Fitri Sya'bania (Universitas Airlangga)



Article Info

Publish Date
29 Nov 2020

Abstract

MSMEs were originally an important contributor to gross domestic product of more than 60%, but the crisis caused by Covid-19 has caused a global economic recession which has also reduced the turnover of MSMEs nationally because there are still many that rely on offline marketing, including who are members of the Genteng Kreatif Association. Given that the MSME sector is one of the drivers of the domestic economy and has a large labor absorption rate, saving the MSMEs sector is currently an obligation that must be resolved immediately so that the national economy can recover. This community service activity seeks to contribute as a solution to the problems that are being faced by MSMEs players in the midst of a crisis. This activity has resulted in MSMEs players being able to maximize the use of marketing applications by making effective promotional plans, attracting customer attention, informing potential customers about the product's existence and binding customers with the products offered so that MSME players can be competitive again and contribute again to the economic sector. In addition, the classic problem of business financial recording has also been given a solution to separate business and personal finances.

Copyrights © 2020






Journal Info

Abbrev

jlm

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

Description

Jurnal Layanan Masyarakat (Journal of Public Service) (p-ISSN: 2580-8680 , e-ISSN: 2722-239X) is a scientific journal that publishes articles of community service from the application of various scientific disciplines. The purpose of this journal publication is to disseminate the results of ...