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All Journal TIJAB (The International Journal of Applied Business) Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat dan Riset Pendidikan

Ervianty, Rizka Miladiah

Faculty Of Vocational Studies, Universitas Airlangga, Indonesia

Author-ID : 3322272

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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INTEREST OF USING E-COMMERCE CHANNELS BASED ON SOCIAL MEDIA TO IMPROVE THE QUALITY OF REGIONAL SUPERIOR PRODUCT MARKETING ON FEMALE GROUP OF CRAFTSMEN FROM SANITAIR KLASEMAN MALANG CITY Ayu Febriyanti Puspitasari; Rizka Miladiah Ervianty; Phima Ruthia Dwikesumasari; Ida Setya Dwijayanti
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 1 No. 1 (2019): June 2019
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: Industrial centers (UKM) in Malang are scattered throughout the city. According to data from the Malang Cooperative and UMKM Office, only 30% have gone online from the 70,000 UMKM currently available. This is an opportunity for young people to be able to help UMKM to go online. The main obstacles experienced by UMKM are financing problems, technology and product innovation, market research and inefficiencies. Purpose: To solve the problems of MSMEs in Malang City, especially in the field of technology and product innovation for women groups, UKM Craftsmen Sanitair Klaseman Malang. Method: Training on making e-commerce based marketing channels and social media which includes training on making e-commerce channels through social media and the internet. Results: The UKM of sanitation products in Malang were mostly dominated by 50% flower pots and 25% carvings. The use of social media for UKM partners had an impact on increasing orders from consumers through social media. The types of social media used was Whatsapp (100%), Instagram (55%), and Facebook (87.5%). Communication of sellers and buyers was effective and efficient through media chat messenger. Means of direct contact between sellers and buyers reached 87.5% through social media. Conclusion: Partners got increased orders from consumers after using social media. They could also grow their business bigger because they could have transaction directly with bank transfer payment method.

DIGITALIZATION IN FINANCIAL REPORTING AND MARKETING ON MICRO, SMALL AND MEDIUM ENTERPRISES AS A STRATEGY FOR ECONOMIC RECOVERY IN THE PANDEMIC PERIOD Riska Nur Rosyidiana; Rizka Miladiah Ervianty; Mochammad Nurul; Putri Marta Linduwati; Indri Nurisa Arda Rini; Laily Agustina Rahmawati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 1 (2022): JUNE 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: Covid-19 pandemic has been attacking for more than a year. And since then, the pandemic not only attacked public health, but also attacked the economic sector. Micro, Small and Medium Enterprises (MSMEs) as the backbone of the economy are the most affected parties. One of the reasons is that the offline sales and marketing channels. The members of the East Java IKM Forum (FIJ) Bojonegoro Branch also face this problem. MSMEs as a 60% contributor of Indonesia's Gross Domestic Product (GDP), have a very important role in economic recovery. Support for this industry is not only the obligation of the government, but also the obligation of various parties such as the higher education institution. Objective: This community service aims to help the members of FIJ Bojonegoro Branch to transform into a digital ecosystem. Digitalization is not only in marketing, but also in financial reporting. Methods: Implementation of activities in 3 (three) stages, planning stage, implementation stage in the form of training and mentoring and evaluation stage. Results: This activity has encouraged 100% training participants to transform into a digital ecosystem and also helps MSME owners in optimizing the use of financial transactions applications and the use of marketing applications. Conclusion: MSME digitalization training and assistance is very useful in helping business owners evaluate business financial performance and carry out effective promotions, attracting attention and helping to bring products closer to customers.

The Use of Digital Marketing Communication Media as a Tool to Achieve Brand Awareness of Kitchenindo Products Ahmad Vinza Riskyawan; Rizka Miladiah Ervianty
TIJAB (The International Journal of Applied Business) Vol. 3 No. 1 (2019): APRIL 2019
Publisher : Universitas Airlangga

There are various ways to use the internet technology for marketers. One of them is the use of social media as a means for marketers to inform or sell products or services for customers' online market share. Social media is a new marketing tool that makes it possible to know customers and prospective customers in ways that were previously impossible (Clayman, 2017). The subjects of this study were the people of Surabaya, who were selected by simple random sampling. This study uses a Likert scale as a measurement scale, which consists of four answer choices. This was used to accommodate differences in respondents' answers between categories of respondents. Data collection was carried out through a questionnaire containing several questions which were then recorded, calculated on average per dimension, and analyzed descriptively. The questionnaire in this study employed to measure the effectiveness of advertising is based on EPIC theory (Empathy, Persuation, Impact, and Communication - EPIC), and to measure brand awareness is based on the brand awareness of the pyramid theory (top of mid, brand recall, brand recognition, and unaware of the brand) by David Aaker quoted in Durianto (2004). All respondents knew the Kitchenindo brand with the help of content or advertisements through the Kitchenindo Instagram account and respondents rated Kitchenindo's ads or content on Instagram as effective. Thus, the use of digital marketing communication media can be used as a tool to achieve the awareness of the Kitchenindo brand, although this research only reached the brand recognition stage and has not reached the level of brand recall and even top of mind. This turned out to have an impact on the number of product sales figures that did not significantly give benefit to the company.

The Implementation of Market Segmentation Strategy to Increase the Number of Customers of a Healthy Food and Beverage Product in Surabaya Rizka Miladiah Ervianty
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V3.I2.2019.128-140

This study aims to determine the application of marketing segmentation strategies to increase the number of customers of healthy food and beverage products. This study is conducted to analyze the phenomenon where the number of people suffering from obesity is increasing especially in urban areas in Indonesia. This phenomenon appears as one of the effects of changes in people's lifestyles today which tend to consume less healthy food and drinks which can trigger obesity in the body. The healthy food and beverage product, “X”, seeks to contribute a solution for public health problems as well as to meet the demand for food and beverage products that are healthy and practical to consume. The data of this study were obtained from a survey of respondents in Surabaya, East Java. Hence, descriptive statistical methods was applied. The results showed that the application of marketing segmentation strategies can increase the number of customers who buy healthy food and beverage products of the X brand.

PRODUCT PROMOTION STRATEGY AND FINANCIAL STATEMENS IN THE PANDEMIC ERA FOR GENTENG KREATIF – SMEs GROUP SURABAYA Rizka Miladiah Ervianty; Yanuar Nugroho; Anisa Fitri Sya'bania
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.318-325

MSMEs were originally an important contributor to gross domestic product of more than 60%, but the crisis caused by Covid-19 has caused a global economic recession which has also reduced the turnover of MSMEs nationally because there are still many that rely on offline marketing, including who are members of the Genteng Kreatif Association. Given that the MSME sector is one of the drivers of the domestic economy and has a large labor absorption rate, saving the MSMEs sector is currently an obligation that must be resolved immediately so that the national economy can recover. This community service activity seeks to contribute as a solution to the problems that are being faced by MSMEs players in the midst of a crisis. This activity has resulted in MSMEs players being able to maximize the use of marketing applications by making effective promotional plans, attracting customer attention, informing potential customers about the product's existence and binding customers with the products offered so that MSME players can be competitive again and contribute again to the economic sector. In addition, the classic problem of business financial recording has also been given a solution to separate business and personal finances.

DIGITALIZATION OF MSMEs: IMPLEMENTATION OF PRODUCT DETAIL PAGES AND DIGITAL FINANCIAL MANAGEMENT ON MSMEs IN BOJONEGORO Riska Nur Rosyidiana; Rizka Miladiah Ervianty; Wahyu Firmandani; Marta Linduwati; Cantika Caesar Margaretha
Jurnal Layanan Masyarakat Vol. 7 No. 1 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i1.2023.1-12

These recent years Small and Medium Enterprises (MSMEs) undergo a digital transformation in expanding their market reach. Digitalization is applied to all operational activities so that this can be achieved. Digitalization was also carried out by the members of the East Java IKM Forum (FIJ) Bojonegoro Branch. This community service activity, in the form of training and mentoring, aims to expand sales channels through digital marketing and improve business financial management. The number of participants in this community service activity is 25 business actors who are members of FIJ Bojonegoro Branch. Digital marketing optimization is carried out through the implementation of Product Detail Pages. Detailed product information helps business owners to display their products optimally through marketplace applications. In addition, an understanding of financial performance through the preparation of profit and loss statements helps business actors to easily manage working capital so that businesses develop a success. The training activities were delivered in the form of lectures and focus group discussions methods. Meanwhile, mentoring activities are carried out through optimizing product display and preparing financial reports practices. Data were obtained through pre and post-test, question and answer session, and questionnaire survey. The results of the activity show that there was an increase in the skills and knowledge of participants in the field of digital marketing and financial management.

PERSEPSI KEPUASAN LAYANAN TRANSPORTASI KERETA API PT. KERETA API INDONESIA (PT.KAI): SURVEY PADA MAHASISWA YANG BERKULIAH DI SURABAYA Permatasari, Maurisia Putri; Kristanto, Damar; Ervianty, Rizka Miladiah; Salam, Moh. Darus; Fiatiano, Edwin; Dwikesumasari, Phima Ruthia; Zulfa, Vivi Rodliyatuz
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.321

PT Kereta Api Indonesia (KAI) is a state-owned company which operates in the field of rail transportation services in Indonesia. Even though PT KAI dominates the market share in the railway industry in Indonesia, maintaining qualitu and improving quality remains a top priority for the company. Students studying at various campuses in Surabaya do not only come from within the city, but spread from various cities outside Surabaya which are connected to the railway network. Students are a group of people who have a unique perspective, they are very sensitive to the quality of services provided if they want to use a service so that their views and assessments as users of rail transportation services will be good input for companies, in this case PT KAI. The aim of this research is to determine the level of satisfaction with rail transportation services managed by PT KAI from the perspective of students who are its users. This research succeeded in capturing 476 students from various campuses in Surabaya. The research results show that the majority of service elements are included in the good interval, unfortunately all elements are not included in the very good interval and there are also several elements that are included in the poor interval. This need to be a concern for companies to further improve services, especially those aimed at the student segment.

DIGITAL ENTREPRENEURSHIP ASSISTANCE FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN CANDI DISTRICT, SIDOARJO REGENCY: PENDAMPINGAN KEWIRAUSAHAAN DIGITAL BAGI USAHA MIKRO, KECIL DAN MENENGAH DI KECAMATAN CANDI KABUPATEN SIDOARJO Bahtera, Novyandri Taufik; Ervianty, Rizka Miladiah; Estetiono, Andi
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 5 No. 2 (2023): DECEMBER 2023
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V5.I2.2023.122-127

Latar belakang: Pandemi Covid-19 menyebabkan perekonomian di suatu negara mengalami penurunan. Hal ini berdampak pada omzet Usaha Mikro Kecil dan Menengah (UMKM) yang terus menurun. UMKM mitra yang berlokasi di Sidoarjo juga ikut terdampak oleh pandemi yang menyebabkan banyak barang yang sudah diproduksi tidak laku terjual di pasar. Permasalahan ini diperparah dengan ketidakmampuan UMKM melakukan pencatatan laporan keuangan sehingga masih tercampur urusan bisnis dengan urusan pribadi. Hal ini menyebabkan UMKM sulit untuk mengembangkan usahanya karena aliran uang masuk dan keluar tidak dapat terlacak dengan mudah. Mitra UMKM juga belum mampu menerapkan pemasaran secara digital untuk menjangkau calon pembeli yang lebih luas. Selain itu, para UMKM juga belum bisa memanfaatkan perdagangan yang dilakukan secara elektronik untuk memperluas area penjualannya. Padahal dengan adanya pandemi, justru banyak pelanggan yang melakukan transaksi pembelian secara daring. Tujuan: Pengabdian kepada Masyarakat (pengmas) ini bertujuan memberikan solusi yang dari permasalahan mitra berupa pendampingan UMKM dalam menyusun laporan keuangan secara sederhana melalui aplikasi BukuWarung, menerapkan perdagangan elektronik (e-commerce) dengan memanfaatkan media sosial maupun platform marketplace secara tepat. Metode: Para UMKM mendapatkan penjelasan mengenai sepuluh manfaat aplikasi pembukuan toko, kelebihan dan kekurangan aplikasi yang sudah ada, serta penggunaan aplikasi BukuWarung yang memiliki fitur utama berupa catat utang piutang, catat pemasukan dan pengeluaran, laporan usaha harian, mingguan dan bulanan serta melakukan penagihan secara otomatis melaui SMS atau WhatsApp. Hasil: Para UMKM mampu membuka toko online caya sesuai dengan produk dan pelanggannya dan melakukan pembukuan sederhana dengan menggunakan aplikasi BukuWarung serta memanfatkan berbagai fitur-fitur utama lainnya. Kata kunci: Marketplace, Pembukuan Keuangan Digital, BukuWarung, UMKM, Sidoarjo ABSTRACT Background: The Covid-19 pandemic causes a country's economy to decline. This has an impact on the turnover of Micro, Small and Medium Enterprises (MSMEs) which continues to decline. MSME partners located in Sidoarjo have also been affected by the pandemic which has caused many goods that have been produced to sell unsold in the market. This problem is exacerbated by the inability of MSMEs to record financial reports so that business affairs are still mixed with personal matters. This makes it difficult for MSMEs to develop their businesses because the incoming and outgoing cash flows cannot be tracked easily. MSME partners have also not been able to implement digital marketing to reach a wider range of potential buyers. In addition, MSMEs also cannot take advantage of electronic trading to expand their sales area. Even though with the pandemic, there are actually many customers who make purchases boldly. Purpose: This community service (pengmas) aims to provide solutions to partner problems in the form of assisting MSMEs in compiling simple financial reports through the BukuWarung application, implementing electronic commerce (e-commerce) by utilizing social media and marketplace platforms appropriately. Method: MSMEs get an explanation of the ten benefits of the store bookkeeping application, the advantages and disadvantages of existing applications, as well as the use of the BukuWarung application which has the main features of recording accounts receivable, recording sales and expenses, daily, weekly and monthly business reports and billing on a regular basis. automatically via SMS or WhatsApp. Result: MSMEs are able to open a caya online shop according to their products and customers and carry out simple bookkeeping using the BukuWarung application and take advantage of various other main features. Keywords: Marketplace, Digital Financial Bookkeeping, BukuWarung, UMKM, Sidoarjo

FINANCIAL STATEMENT ANALYSIS AND COMPANY PROFILE: ENHANCING MSMES CAPACITY TOWARDS INTERNATIONAL LEVEL: ANALISIS LAPORAN KEUANGAN DAN PROFIL PERUSAHAAN: PENINGKATAN KAPASITAS UMKM MENUJU LEVEL INTERNASIONAL Nur Rosyidiana, Riska; Miladiah Ervianty, Rizka; Nurul, Mochammad; Nirwana Santy, Afrisa
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 6 No. 1 (2024): JUNE 2024
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V6.I1.2024.91-97

Background: Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economic landscape of a nation. A combination of support from multiple stakeholders can enhance the capacity of MSMEs to effectively fulfill their role. MSMEs have the potential to foster growth not only within local communities but also on a global scale. The ability of the firm's owner to analyze financial statements and build a comprehensive company profile may facilitate the start of internationalization efforts. Objective: The primary objective of this community service initiative is to enhance the knowledge and competencies of business owners in the areas of financial statement analysis and company profile preparation. Method: The training activities are conducted utilizing the pedagogical approach of lectures and interactive focus group discussions. Mentoring activities encompass practical exercises such as the analysis of financial reports and the preparation of business profiles. The data collection process involved the execution of pre-test and post-test, questions and answers, and the completion of activity evaluations by participants. Results: According to the findings, participants' knowledge and skills in assessing financial reports and developing business profiles improved. Conclusion: Financial statement analysis and the creation of company profiles are critical components that cannot be overlooked for MSMEs seeking to compete globally. Financial statement analysis is the fundamental instrument for making informed business decisions, whereas company profiles are visual representations and pictures that help a company develop a strong identity in the global market.

IMPROVING CIRCULAR ECONOMY THROUGH TRAINING ON FINANCIAL DIGITALIZATION AND ECO-FRIENDLY PACKAGING: MENINGKATKAN EKONOMI SIRKULAR MELALUI PELATIHAN DIGITALISASI KEUANGAN DAN KEMASAN RAMAH LINGKUNGAN Firmandani, Wahyu; Eriani, Izmi Dwira; Ervianty, Rizka Miladiah; Damayanti, Aurellia Nydia; Firdah, Diana Aulia; Nurul, Mochammad
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 7 No. 2 (2025): DECEMBER 2025
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V7.I2.2025.218-226

Background: MSMEs in Gresik Regency, particularly members of the Gresik Business Pioneer Community (KPUG), face challenges due to the continued use of manual financial records and non-environmentally friendly packaging, which limit access to financing and contribute to increased plastic waste. Objective: This community service initiative aimed to enhance the managerial capacity of MSMEs through financial digitalization and to promote the use of eco-friendly packaging as part of a green marketing strategy toward a smart and sustainable city. Method: The program was implemented in five stages: (1) socialization to raise awareness, (2) technical training based on partner needs, (3) application of technology through the use of automatic cash registers and biodegradable packaging, (4) continuous mentoring, and (5) evaluation using pre-tests, post-tests, and satisfaction surveys. Results: The program significantly improved participants’ competencies in digital financial management and the adoption of eco-friendly packaging. The average post-test score was 94, with all participants scoring above 80. Participant satisfaction averaged 4 out of 5. Conclusion: The activity effectively strengthened MSMEs’ managerial and marketing capacities, enhanced their access to financing opportunities, and supported circular economy practices aligned with environmental sustainability.

Co-Authors Ahmad Vinza Riskyawan Anisa Fitri Sya'bania Ayu Febriyanti Puspitasari Cantika Caesar Margaretha Damayanti, Aurellia Nydia Dwikesumasari, Phima Ruthia Eriani, Izmi Dwira Estetiono, Andi Fiatiano , Edwin Fiatiano, Edwin Firdah, Diana Aulia Ida Setya Dwijayanti Indri Nurisa Arda Rini Kristanto, Damar Marta Linduwati Maurisia Putri Permatasari Moh. Darus Salam Nirwana Santy, Afrisa Nurul, Mochammad Putri Marta Linduwati Rahmawati, Laily Agustina Rosyidiana, Riska Nur Taufik Bahtera, Novyandri Wahyu Firmandani Yanuar Nugroho Zulfa , Vivi Rodliyatuz Zulfa, Vivi Rodliyatuz

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