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All Journal TIJAB (The International Journal of Applied Business) Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Layanan Masyarakat (Journal of Public Service)

Ervianty, Rizka Miladiah

Faculty Of Vocational Studies, Universitas Airlangga, Indonesia

Author-ID : 3322272

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Public Health Social Sciences Other

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INTEREST OF USING E-COMMERCE CHANNELS BASED ON SOCIAL MEDIA TO IMPROVE THE QUALITY OF REGIONAL SUPERIOR PRODUCT MARKETING ON FEMALE GROUP OF CRAFTSMEN FROM SANITAIR KLASEMAN MALANG CITY Ayu Febriyanti Puspitasari; Rizka Miladiah Ervianty; Phima Ruthia Dwikesumasari; Ida Setya Dwijayanti
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 1 No. 1 (2019): June 2019
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: Industrial centers (UKM) in Malang are scattered throughout the city. According to data from the Malang Cooperative and UMKM Office, only 30% have gone online from the 70,000 UMKM currently available. This is an opportunity for young people to be able to help UMKM to go online. The main obstacles experienced by UMKM are financing problems, technology and product innovation, market research and inefficiencies. Purpose: To solve the problems of MSMEs in Malang City, especially in the field of technology and product innovation for women groups, UKM Craftsmen Sanitair Klaseman Malang. Method: Training on making e-commerce based marketing channels and social media which includes training on making e-commerce channels through social media and the internet. Results: The UKM of sanitation products in Malang were mostly dominated by 50% flower pots and 25% carvings. The use of social media for UKM partners had an impact on increasing orders from consumers through social media. The types of social media used was Whatsapp (100%), Instagram (55%), and Facebook (87.5%). Communication of sellers and buyers was effective and efficient through media chat messenger. Means of direct contact between sellers and buyers reached 87.5% through social media. Conclusion: Partners got increased orders from consumers after using social media. They could also grow their business bigger because they could have transaction directly with bank transfer payment method.

DIGITALIZATION IN FINANCIAL REPORTING AND MARKETING ON MICRO, SMALL AND MEDIUM ENTERPRISES AS A STRATEGY FOR ECONOMIC RECOVERY IN THE PANDEMIC PERIOD Riska Nur Rosyidiana; Rizka Miladiah Ervianty; Mochammad Nurul; Putri Marta Linduwati; Indri Nurisa Arda Rini; Laily Agustina Rahmawati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 1 (2022): JUNE 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: Covid-19 pandemic has been attacking for more than a year. And since then, the pandemic not only attacked public health, but also attacked the economic sector. Micro, Small and Medium Enterprises (MSMEs) as the backbone of the economy are the most affected parties. One of the reasons is that the offline sales and marketing channels. The members of the East Java IKM Forum (FIJ) Bojonegoro Branch also face this problem. MSMEs as a 60% contributor of Indonesia's Gross Domestic Product (GDP), have a very important role in economic recovery. Support for this industry is not only the obligation of the government, but also the obligation of various parties such as the higher education institution. Objective: This community service aims to help the members of FIJ Bojonegoro Branch to transform into a digital ecosystem. Digitalization is not only in marketing, but also in financial reporting. Methods: Implementation of activities in 3 (three) stages, planning stage, implementation stage in the form of training and mentoring and evaluation stage. Results: This activity has encouraged 100% training participants to transform into a digital ecosystem and also helps MSME owners in optimizing the use of financial transactions applications and the use of marketing applications. Conclusion: MSME digitalization training and assistance is very useful in helping business owners evaluate business financial performance and carry out effective promotions, attracting attention and helping to bring products closer to customers.

The Use of Digital Marketing Communication Media as a Tool to Achieve Brand Awareness of Kitchenindo Products Ahmad Vinza Riskyawan; Rizka Miladiah Ervianty
TIJAB (The International Journal of Applied Business) Vol. 3 No. 1 (2019): APRIL 2019
Publisher : Universitas Airlangga

There are various ways to use the internet technology for marketers. One of them is the use of social media as a means for marketers to inform or sell products or services for customers' online market share. Social media is a new marketing tool that makes it possible to know customers and prospective customers in ways that were previously impossible (Clayman, 2017). The subjects of this study were the people of Surabaya, who were selected by simple random sampling. This study uses a Likert scale as a measurement scale, which consists of four answer choices. This was used to accommodate differences in respondents' answers between categories of respondents. Data collection was carried out through a questionnaire containing several questions which were then recorded, calculated on average per dimension, and analyzed descriptively. The questionnaire in this study employed to measure the effectiveness of advertising is based on EPIC theory (Empathy, Persuation, Impact, and Communication - EPIC), and to measure brand awareness is based on the brand awareness of the pyramid theory (top of mid, brand recall, brand recognition, and unaware of the brand) by David Aaker quoted in Durianto (2004). All respondents knew the Kitchenindo brand with the help of content or advertisements through the Kitchenindo Instagram account and respondents rated Kitchenindo's ads or content on Instagram as effective. Thus, the use of digital marketing communication media can be used as a tool to achieve the awareness of the Kitchenindo brand, although this research only reached the brand recognition stage and has not reached the level of brand recall and even top of mind. This turned out to have an impact on the number of product sales figures that did not significantly give benefit to the company.

The Implementation of Market Segmentation Strategy to Increase the Number of Customers of a Healthy Food and Beverage Product in Surabaya Rizka Miladiah Ervianty
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V3.I2.2019.128-140

This study aims to determine the application of marketing segmentation strategies to increase the number of customers of healthy food and beverage products. This study is conducted to analyze the phenomenon where the number of people suffering from obesity is increasing especially in urban areas in Indonesia. This phenomenon appears as one of the effects of changes in people's lifestyles today which tend to consume less healthy food and drinks which can trigger obesity in the body. The healthy food and beverage product, “X”, seeks to contribute a solution for public health problems as well as to meet the demand for food and beverage products that are healthy and practical to consume. The data of this study were obtained from a survey of respondents in Surabaya, East Java. Hence, descriptive statistical methods was applied. The results showed that the application of marketing segmentation strategies can increase the number of customers who buy healthy food and beverage products of the X brand.

PRODUCT PROMOTION STRATEGY AND FINANCIAL STATEMENS IN THE PANDEMIC ERA FOR GENTENG KREATIF – SMEs GROUP SURABAYA Rizka Miladiah Ervianty; Yanuar Nugroho; Anisa Fitri Sya'bania
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.318-325

MSMEs were originally an important contributor to gross domestic product of more than 60%, but the crisis caused by Covid-19 has caused a global economic recession which has also reduced the turnover of MSMEs nationally because there are still many that rely on offline marketing, including who are members of the Genteng Kreatif Association. Given that the MSME sector is one of the drivers of the domestic economy and has a large labor absorption rate, saving the MSMEs sector is currently an obligation that must be resolved immediately so that the national economy can recover. This community service activity seeks to contribute as a solution to the problems that are being faced by MSMEs players in the midst of a crisis. This activity has resulted in MSMEs players being able to maximize the use of marketing applications by making effective promotional plans, attracting customer attention, informing potential customers about the product's existence and binding customers with the products offered so that MSME players can be competitive again and contribute again to the economic sector. In addition, the classic problem of business financial recording has also been given a solution to separate business and personal finances.

Co-Authors Ahmad Vinza Riskyawan Anisa Fitri Sya'bania Ayu Febriyanti Puspitasari Dwikesumasari, Phima Ruthia Ida Setya Dwijayanti Indri Nurisa Arda Rini Nurul, Mochammad Putri Marta Linduwati Rahmawati, Laily Agustina Rosyidiana, Riska Nur Yanuar Nugroho

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