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Training of Effective Online Marketing and Financial Management During the Pandemic for SMEs in Watudandang Village Nganjuk District Yanuar Nugroho; Phima Ruthia Dwikesumasari; Bani Alkausar
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.369-376

Covid-19, apart from affecting the income of big businesses, also affects micro, small and medium enterprises (MSMEs) due to a decrease in consumer purchasing power to the conventional strategies of MSMEs that are not ready to face the crisis. Until now, MSMEs in Watudandang Village are less orderly in the management of operational financial records so that the profits earned cannot increase the economic class of their business, besides that, marketing techniques for MSME products have been carried out online but have not mastered the tricks and strategies of how products can be easily searched so that they are suitable with consumer expectations. The method of implementing this program is carried out in a blended manner in the form of training in the preparation of financial reports for MSMEs and online product marketing assistance. This activity resulted in an increase in the competence of MSME players in analyzing profit and loss more precisely, thus providing an overview / perspective for MSME players to make policies regarding the course of their business operations. In addition, as a result of the impact of this pandemic crisis, MSME players have been able to take advantage of information technology to market their products online so that consumers will still look for these UMKM products.

PRODUCT PROMOTION STRATEGY AND FINANCIAL STATEMENS IN THE PANDEMIC ERA FOR GENTENG KREATIF – SMEs GROUP SURABAYA Rizka Miladiah Ervianty; Yanuar Nugroho; Anisa Fitri Sya'bania
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.318-325

MSMEs were originally an important contributor to gross domestic product of more than 60%, but the crisis caused by Covid-19 has caused a global economic recession which has also reduced the turnover of MSMEs nationally because there are still many that rely on offline marketing, including who are members of the Genteng Kreatif Association. Given that the MSME sector is one of the drivers of the domestic economy and has a large labor absorption rate, saving the MSMEs sector is currently an obligation that must be resolved immediately so that the national economy can recover. This community service activity seeks to contribute as a solution to the problems that are being faced by MSMEs players in the midst of a crisis. This activity has resulted in MSMEs players being able to maximize the use of marketing applications by making effective promotional plans, attracting customer attention, informing potential customers about the product's existence and binding customers with the products offered so that MSME players can be competitive again and contribute again to the economic sector. In addition, the classic problem of business financial recording has also been given a solution to separate business and personal finances.

MANAJEMEN KEUANGAN DAN PEMASARAN DARING EFEKTIF, STRATEGI BANGKITKAN KEMBALI PEREKONOMIAN PAGUYUBAN UMKM BATIK JETIS SIDOARJO Yanuar Nugroho; Maurisia Putri Permatasari; Izmi Dwira Eriani
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.442-449

AbstractKampoeng Batik Jetis Sidoarjo has existed since 1,675 with the character of Sidoarjo's traditional hand-drawn batik which until now has been well preserved. It is named Kampoeng Batik Tulis because the majority of residents of Jetis sub-district, Sidoarjo sub-district are batik makers. During the economic crisis of the COVID-19, the efforts of SMEs in the Jetis Batik Community in developing business are not easy. Limited capital and uncertain market share are difficult problems for SMEs to deal with. The ability to manage the finances of SMEs business is very necessary for business performance and business continuity to anticipate the impact of the economic crisis. In addition, the SMEs of the Jetis Batik Community have always relied on outlet stores to market their products, resulting in a drastic drop in turnover due to social restrictions. This program is prepared to meet the need for increasing scientific knowledge and expertise that can support business continuity, especially SMEs, as well as increasing productivity and business profits that are run in the long term. This activity program will present professional speakers in related fields using knowledge sharing methods through lecture techniques, discussions, and mentoring practices in making management systems for operating business accounting records, business financial management, and marketing techniques for SMEs products. The target participants for this training are members of the UMKM of Batik Jetis, Sidoarjo Regency, who need special handling so that they can immediately rise from adversity, especially due to the impact of the Covid-19 pandemic economic crisis. This program is carried out in the form of training and mentoring activities for a total period of 6 months. There are several outcomes result from this activity, including increasing knowledge and insight in the field of operational management of business accounting records; increasing knowledge and insight in the field of business financial management; increasing ability and insight in the field of creative ideas in marketing SMEs products; increasing knowledge and insight in the field of online marketing techniques for SME products; increasing knowledge in the field of entrepreneurship; and improving the skills of members of the UMKM Batik Jetis.Keywords: Crisis, Economic, financial, MarketingAbstrakKampoeng Batik Jetis Sidoarjo telah eksis sejak tahun 1.675 dengan karakter batik tulis tradisional Sidoarjo yang hingga kini terpelihara dengan baik. Dinamakan Kampoeng Batik Tulis karena mayoritas warga kelurahan Jetis Kecamatan Sidoarjo adalah pembatik. Di masa krisis ekonomi pandemi covid-19 seperti sekarang ini upaya UMKM di Paguyuban Batik Jetis dalam pengembangan usaha tidaklah mudah. Keterbatasan modal dan pangsa pasar yang tidak menentu menjadi masalah yang sulit dihadapi oleh UMKM. Kemampuan mengelola keuangan pelaku usaha UMKM sangat diperlukan untuk kinerja usaha dan keberlangsungan usaha untuk mengantisipasi dampak krisis ekonomi. Ditambah lagi para pelaku UMKM Paguyuban Batik Jetis selama ini selalu mengandalkan toko outlet untuk memasarkan produk menjadikan omzet menjadi turun drastis akibat pembatasan sosial. Program ini disiapkan untuk memenuhi kebutuhan akan peningkatan wawasan keilmuan dan keahlian yang dapat mendukung keberlangsungan usaha, terutama UMKM, serta peningkatan produktivitas dan keuntungan usaha yang dijalankan dalam jangka panjang. Program kegiatan ini akan menghadirkan pembicara-pembicara yang profesional di bidang terkait dengan menggunakan metode sharing knowledge melalui teknik ceramah, diskusi, dan praktik pendampingan pembuatan sistem manajemen pengelolaan operasional pencatatan akuntansi usaha, pengelolaan keuangan usaha, dan teknik pemasaran produk UMKM. Target peserta pelatihan ini adalah anggota UMKM Paguyuban Batik Jetis Kabupaten Sidoarjo, yang membutuhkan penanganan khusus agar dapat segera bangkit dari keterpurukan khususnya akibat dampak krisis ekonomi pandemi Covid-19. Program ini dilakukan dalam bentuk kegiatan pelatihan dan pendampingan selama kurun waktu total 6 bulan. Adapun beberapa luaran yang akan dihasilkan dari kegiatan ini, antara lain peningkatan pengetahuan dan wawasan di bidang pengelolaan operasional pencatatan akuntansi usaha; peningkatan pengetahuan dan wawasan di bidang pengelolaan keuangan usaha; peningkatan kemampuan dan wawasan di bidang ide kreatif dalam memasarkan produk UMKM; peningkatan pengetahuan dan wawasan di bidang teknik pemasaran produk UMKM secara daring; peningkatan pengetahuan dan wawasan di bidang kewirausahaan; dan peningkatan keterampilan anggota UMKM Paguyuban Batik Jetis.Kata Kunci: Krisis, Ekonomi, Keuangan, Pemasaran

MANAJEMEN KEUANGAN DAN ALTERNATIF STRATEGI PEMASARAN BISNIS DI MASA PPKM PADA UMKM PAGUYUBAN GENTENG KREATIF Phima Ruthia Dwikesumasari; Yanuar Nugroho; Anisa Fitri Sya’bania
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.473-480

AbstractThe business management of SMEs in the Genteng Kreatif Community that has been carried out so far can no longer be continued, because according to economic principles, business should experience escalation up or increase in business economics because human needs will increase in addition to the inflation rate that has not been controlled due to the impact of the economic crisis. Covid-19 pandemic will always cause the price of raw materials to be unaffordable. SMEs in the Genteng Kreatif Community have not been able to see how much net profit they actually get from their business. This is because they almost always mix business finances with household finances. In addition, the marketing methods used are still very conventional, namely depositing them in shops selling souvenirs or food, participating in government expo exhibitions, and selling their products to agencies and companies. This is indeed practical, but the brand that can stick in the hearts of consumers is a brand that has good independence coupled with a policy of reducing face-to-face and crowd activities, requiring SMEs marketing to be done online. The number of SMEs members who are members of the Genteng Kreatif Community has reached 75 members, but for this activity program the chairman of the association selects members who are categorized as critical enough to really need assistance in training and financial assistance as well as effective online marketing. There are several outcomes that will result from this activity, including creating SMEs that are competitive and skilled in financial management and product marketing; Creating accounting recording training methods, so that SMEs know how to carry out correct accounting recording procedures in accordance with applicable standards so that there is no misstatement of information so that the financial statements are also useful for external parties; Producing SMEs that are able to manage their business well so that they have the opportunity to create new jobs for the surrounding community; Assist in assisting in making innovative product designs that are in accordance with consumer desires; Provide a variety of online product marketing alternatives that can be applied in addition to conventional marketing.Keywords: Covid-19, Economic, Financial, MarketingAbstrakManajemen usaha UMKM di Paguyuban Genteng Kreatif yang selama ini dilakukan tidak bisa lagi dilanjutkan, karena sesuai prinsip ekonomi seharusnya dalam berbisnis harus mengalami eskalasi naik atau peningkatan secara ekonomi bisnisnya karena kebutuhan manusia akan semakin meningkat selain itu tingkat inflasi yang belum terkendali akibat dampak krisis ekonomi implikasi dari pandemi Covid-19 akan selalu menyebabkan harga bahan baku tidak dapat terjangkau. UMKM di Paguyuban Genteng Kreatif belum dapat melihat seberapa laba bersih yang benar-benar diperoleh dalam usahanya. Hal ini karena mereka hampir selalu mencampurkan keuangan usaha dengan rumah tangga. Selain itu, metode pemasaran yang digunakan juga masih sangat konvensional yaitu dititipkan ke toko penjual oleh-oleh atau makanan, mengikuti pameran expo pemerintah, hingga menjajakan produknya ke instansi dan perusahaan. Hal ini memang praktis namun brand (merk) yang dapat lekat di hati konsumen adalah merk yang memiliki independensi yang baik di tambah lagi dengan kebijakan pengurangan aktivitas tatap muka dan kerumunan, mengharuskan pemasaran UMKM dilakukan secara daring. Jumlah anggota UMKM yang tergabung dalam Paguyuban Genteng Kreatif telah mencapai 75 anggota, namun untuk program kegiatan ini akan dipilah oleh ketua paguyuban untuk memilih anggotanya yang berkategori cukup kritis sangat membutuhkan bantuan dalam pelatihan dan pendampingan keuangan serta pemasaran daring yang efektif. Program ini dilakukan dalam bentuk kegiatan pelatihan dan pendampingan selama kurun waktu total 6 bulan. Adapun beberapa luaran yang akan dihasilkan dari kegiatan ini, antara lain Menciptakan UMKM yang berdaya saing dan terampil dalam pengelolaan keuangan dan pemasaran produk; Menciptakan metode pelatihan pencatatan akuntansi, sehingga para pelaku UMKM mengetahui cara melakukan prosedur pencatatan akuntansi yang benar sesuai dengan standar yang berlaku agar tidak ada salah saji informasi sehingga laporan keuangan tersebut juga berguna untuk pihak eksternal; Menghasilkan UMKM yang mampu mengelola bisnisnya dengan baik sehingga berpeluang untuk menciptakan lapangan kerja baru bagi lingkungan masyarakat sekitar; Membantu mendampingi dalam membuat desain produk yang inovatif yang sesuai dengan keinginan konsumen; Memberikan berbagai alternatif pemasaran produk daring yang dapat diterapkan selain pemasaran yang konvensional.Kata Kunci: Covid-19, Ekonomi, Keuangan, Pemasaran

DESIGN OF “AKUSAHA” ANDROID-BASED APPLICATION IN THE FINANCIAL MANAGEMENT OF BATIK JETIS SIDOARJO SMEs COMMUNITY Yanuar Nugroho; Fitri Retrialisca; Izmi Dwira Eriani
Jurnal Layanan Masyarakat Vol. 7 No. 2 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i2.2023.197-207

As one of the commercial and industrial cities in East Java, Sidoarjo has great potential in developing the SMEs sector. Uncertain capital constraints are difficult for SMEs. The ability to manage the finances of SMEs entrepreneurs is very important for business performance and business continuity. Without an understanding of SMEs about basic economic concepts, SMEs are unable to make financial management decisions. Most SMEs entrepreneurs, including SMEs entrepreneurs in Sidoarjo, experience this problem in general. Of course the problems faced will have serious consequences in the future, such as capital problems and tax consequences which will certainly affect the sustainability of the SMEs business. This activity is carried out in the form of training and mentoring. This program introduces resource persons who are professionals in their respective fields, through lecture techniques, discussions and mentoring practices, to the application of knowledge sharing methods to create an operational management system for company accounting and financial management. These trainees are members of the Batik Jetis Sidoarjo association who need special treatment in order to quickly rise from adversity and increase their profits by studying operational management of corporate accounting, corporate financial management and corporate governance. The AKUsaha application is an Android-based application developed according to the needs of SMEs. After attending the training, the student team assists the SMEs financial management process using the AKUsaha application face-to-face with SME players every month on Saturdays and Sundays. As a result, SME actors can understand the flow of cash coming in and out of their business, so that they can provide consideration for making business economic decisions. In addition, it is also useful for SMEs for reporting annual tax returns to applying for business capital loans.

Tax Avoidance and Firm Performance: Empirical Evidence of Benefits and Risks of Company Tax Planning Prinintha Nanda Soemarsono; Bani Alkausar; Wahyu Firmandani; Yanuar Nugroho; Heru Tjaraka
Jurnal Akademi Akuntansi Vol. 7 No. 3 (2024): Jurnal Akademi Akuntansi (JAA)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jaa.v7i3.34574

Purpose: This study provides empirical evidence on how a company's efforts to avoid paying taxes through its tax planning strategy affect its performance. Methodology/approach: This study is explanatory research and uses samples of the companies listed in the Indonesia Stock Exchange (IDX) during the period 2015 to 2022 using a purposive sampling method. The analytical method used is the regression equation. Findings: The findings suggest that company carries out tax avoidance to streamline corporate tax payments to improve the company's financial performance. The company's actions in tax avoidance efforts have been proven to provide additional benefits for the company through the addition of cash flow. Practical and Theoretical contribution/Originality: This research contributes to theory and practice. First, this study provides empirical evidence of the agency theory regarding the efforts of company managers to meet investors' expectations through corporate tax planning strategies to maximize company’s financial performance. Second, this study guides companies in their efforts to implement tax planning, which positively impacts company performance by increasing company profits. Research Limitation: For further research, external factors that affect the company's financial performance can be added, such as political connections.

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