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All Journal Jurnal Manajemen dan Organisasi JMM (Jurnal Masyarakat Mandiri) TIJAB (The International Journal of Applied Business) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming The International Journal of Business Review (The Jobs Review) Jurnal Layanan Masyarakat (Journal of Public Service)
Anisa Fitri Sya'bania
Universitas Airlangga
Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mechanical Engineering Public Health Social Sciences Other

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Analysis of Indonesian Consumer Online Shopping Behavior During the Covid-19 Pandemic: A Shopee Case Study Firmandani, Wahyu; Sya’bania, Anisa Fitri; Abdani, Fadlil; Madani, Eltin
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i2.40524

Abstract

Covid-19 affects and changes almost all aspects of life. Change is not only for awareness to have a healthy lifestyle but also people's preferences in doing online shopping. Many indicators influence changes in society in making decisions, especially in making online purchases. Because of this, in this research the needs of people with changing preferences after Covid-19, Shopee as one of the giant e-commerce in Indonesia must also adapt to existing conditions. This research was conducted using a descriptive method based on the results of a questionnaire to several samples witk purposive sampling of Indonesian society in metropolitan cities to obtain the findings and expected results of this study. Apart from using primary data, this research is also supported by reliable secondary data. The results of this study are to determine changes in people's preferences for online shopping after the Covid-19 pandemic. The research is limited to a sample of Indonesian people and Shopee as e-commerce platform. This research is expected to help Shopee, other e-commerce and other online seller to understand changes in customer demand and perception during Covid-19 to increase their sales and lead to customer satisfaction.Keyword: Covid19, Perception, Online Shopping.
Pieces Analysis to Improve Performance Cash Sales System: A Case Study on The Darmo Deli Supermarket anisa fitri syabania
TIJAB (The International Journal of Applied Business) Vol. 6 No. 1 (2022): APRIL 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I1.2022.31274

Abstract

Darmo Deli Supermarket is a growing retail company. Cash sales is the  main source income for that company. In order  to  improve  its  performance,  it  is  deemed  necessary  to  conduct  an  analysis  of  the  cash  sales system  at  the Darmo  Deli  supermarket.  A  qualitative  approach  with  observation, interviews, and documentation was  used  to  obtain  information  about  the  cash sales  flow  and  system  that  had  been implemented.  PIECES analysis has 6 aspects, performance, information, economic, control, efficiency and service. The results of the study show that the Darmo Deli Supermarket cash sales accounting information system has no warehouse section. Based on  PIECES analysis, the  control aspect of the cash sales system needs to be improved. So that, the fraudulent sales data reporting can be avoided, velocity and accuracy of financial reports  in Darmo Deli Supermarket cash sales system can enhanced.
PRODUCT PROMOTION STRATEGY AND FINANCIAL STATEMENS IN THE PANDEMIC ERA FOR GENTENG KREATIF – SMEs GROUP SURABAYA Rizka Miladiah Ervianty; Yanuar Nugroho; Anisa Fitri Sya'bania
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.318-325

Abstract

MSMEs were originally an important contributor to gross domestic product of more than 60%, but the crisis caused by Covid-19 has caused a global economic recession which has also reduced the turnover of MSMEs nationally because there are still many that rely on offline marketing, including who are members of the Genteng Kreatif Association. Given that the MSME sector is one of the drivers of the domestic economy and has a large labor absorption rate, saving the MSMEs sector is currently an obligation that must be resolved immediately so that the national economy can recover. This community service activity seeks to contribute as a solution to the problems that are being faced by MSMEs players in the midst of a crisis. This activity has resulted in MSMEs players being able to maximize the use of marketing applications by making effective promotional plans, attracting customer attention, informing potential customers about the product's existence and binding customers with the products offered so that MSME players can be competitive again and contribute again to the economic sector. In addition, the classic problem of business financial recording has also been given a solution to separate business and personal finances.
MANAJEMEN KEUANGAN DAN ALTERNATIF STRATEGI PEMASARAN BISNIS DI MASA PPKM PADA UMKM PAGUYUBAN GENTENG KREATIF Phima Ruthia Dwikesumasari; Yanuar Nugroho; Anisa Fitri Sya’bania
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.473-480

Abstract

AbstractThe business management of SMEs in the Genteng Kreatif Community that has been carried out so far can no longer be continued, because according to economic principles, business should experience escalation up or increase in business economics because human needs will increase in addition to the inflation rate that has not been controlled due to the impact of the economic crisis. Covid-19 pandemic will always cause the price of raw materials to be unaffordable. SMEs in the Genteng Kreatif Community have not been able to see how much net profit they actually get from their business. This is because they almost always mix business finances with household finances. In addition, the marketing methods used are still very conventional, namely depositing them in shops selling souvenirs or food, participating in government expo exhibitions, and selling their products to agencies and companies. This is indeed practical, but the brand that can stick in the hearts of consumers is a brand that has good independence coupled with a policy of reducing face-to-face and crowd activities, requiring SMEs marketing to be done online. The number of SMEs members who are members of the Genteng Kreatif Community has reached 75 members, but for this activity program the chairman of the association selects members who are categorized as critical enough to really need assistance in training and financial assistance as well as effective online marketing. There are several outcomes that will result from this activity, including creating SMEs that are competitive and skilled in financial management and product marketing; Creating accounting recording training methods, so that SMEs know how to carry out correct accounting recording procedures in accordance with applicable standards so that there is no misstatement of information so that the financial statements are also useful for external parties; Producing SMEs that are able to manage their business well so that they have the opportunity to create new jobs for the surrounding community; Assist in assisting in making innovative product designs that are in accordance with consumer desires; Provide a variety of online product marketing alternatives that can be applied in addition to conventional marketing.Keywords: Covid-19, Economic, Financial, MarketingAbstrakManajemen usaha UMKM di Paguyuban Genteng Kreatif yang selama ini dilakukan tidak bisa lagi dilanjutkan, karena sesuai prinsip ekonomi seharusnya dalam berbisnis harus mengalami eskalasi naik atau peningkatan secara ekonomi bisnisnya karena kebutuhan manusia akan semakin meningkat selain itu tingkat inflasi yang belum terkendali akibat dampak krisis ekonomi implikasi dari pandemi Covid-19 akan selalu menyebabkan harga bahan baku tidak dapat terjangkau. UMKM di Paguyuban Genteng Kreatif belum dapat melihat seberapa laba bersih yang benar-benar diperoleh dalam usahanya. Hal ini karena mereka hampir selalu mencampurkan keuangan usaha dengan rumah tangga. Selain itu, metode pemasaran yang digunakan juga masih sangat konvensional yaitu dititipkan ke toko penjual oleh-oleh atau makanan, mengikuti pameran expo pemerintah, hingga menjajakan produknya ke instansi dan perusahaan. Hal ini memang praktis namun brand (merk) yang dapat lekat di hati konsumen adalah merk yang memiliki independensi yang baik di tambah lagi dengan kebijakan pengurangan aktivitas tatap muka dan kerumunan, mengharuskan pemasaran UMKM dilakukan secara daring. Jumlah anggota UMKM yang tergabung dalam Paguyuban Genteng Kreatif telah mencapai 75 anggota, namun untuk program kegiatan ini akan dipilah oleh ketua paguyuban untuk memilih anggotanya yang berkategori cukup kritis sangat membutuhkan bantuan dalam pelatihan dan pendampingan keuangan serta pemasaran daring yang efektif. Program ini dilakukan dalam bentuk kegiatan pelatihan dan pendampingan selama kurun waktu total 6 bulan.  Adapun beberapa luaran yang akan dihasilkan dari kegiatan ini, antara lain Menciptakan UMKM yang berdaya saing dan terampil dalam pengelolaan keuangan dan pemasaran produk; Menciptakan metode pelatihan pencatatan akuntansi, sehingga para pelaku UMKM mengetahui cara melakukan prosedur pencatatan akuntansi yang benar sesuai dengan standar yang berlaku agar tidak ada salah saji informasi sehingga laporan keuangan tersebut juga berguna untuk pihak eksternal; Menghasilkan UMKM yang mampu mengelola bisnisnya dengan baik sehingga berpeluang untuk menciptakan lapangan kerja baru bagi lingkungan masyarakat sekitar; Membantu mendampingi dalam membuat desain produk yang inovatif yang sesuai dengan keinginan konsumen; Memberikan berbagai alternatif pemasaran produk daring yang dapat diterapkan selain pemasaran yang konvensional.Kata Kunci: Covid-19, Ekonomi, Keuangan, Pemasaran
EDUTAINMENT KADARZI 1000 HPK SEBAGAI UPAYA ZERO NEW STUNTING Berliana Devianti Putri; Winda Kusumawardani; Rizky Amalia Sinulingga; Elfira Nanda Virgyta Saputra; Aldila Deselma Mubarrokah; Dwi Setiani Sumardiko; Lailatul Muqmiroh; Amillia Kartika Sari; Muhaimin Muhaimin; Anisa Fitri Syabania
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 5 (2023): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i5.17549

Abstract

Abstrak: Stunting dapat mempengaruhi kualitas sumber daya manusia sehingga dapat menjadi hambatan pembangunan nasional. Stunting dapat dicegah melalui optimalisasi gizi 1000 HPK setiap individu baru. Berdasarkan Kemenkes 2021 Kabupaten Blora memiliki prevelensi stunting sebesar 21,5%. Besaran ini lebih tinggi dibandingkan dengan prevelensi stunting di Provinsi Jawa Tengah yaitu sebesar 20,9%. Kegiatan ini bertujuan untuk meningkatkan pengetahuan status kesehatan perempuan berusia remaja hingga dewasa sebagai upaya pencegahan  stunting baru. Kegiatan pengabdian masyarakat berupa  penyuluhan stunting, penerapan keluarga sadar gizi (KADARZI) 1000 HPK (Hari Pertama Kelahiran),  dan praktik pengolahan pangan sesuai angka kecukupan gizi di wilayah Kecamatan Bogorejo, Blora, Jawa Tengah. Peserta kegiatan ini diikuti sebanyak 75 orang meliputi ibu kepala desa, kader posyandu, ibu balita stunting, serta ibu hamil KEK di lingkungan Kecamatan Bogorejo. Pengetahuan peserta sebelum mendapatkan materi rata-rata 79.30 dan meningkat secara signifikan setelah mendapatkan materi, yaitu rata-rata sebesar 84.21 (p-value=0.001). Edutaiment KADARZI 1000 HPK berjalan sukses dan telah mencapai indikator keberhasilan sebagai upaya peningkatan pengetahuan dalam rangka mencegah terjadinya stunting baru.Abstract:  Stunting can affect the quality of human resources so that it can become an obstacle to national development. Stunting can be prevented through optimizing the nutrition of 1000 HPK every new individual. Based on the Ministry of Health 2021, Blora Regency has a stunting prevalence of 21.5%. This rate is higher than the stunting prevalence in Central Java Province, which is 20.9%. This activity aims to increase knowledge of the health status of women aged adolescents to adults as an effort to prevent new stunting (zero new stunting). Community service activities in the form of stunting counseling, (edutainment) implementation of a nutrition-aware family (KADARZI) 1000 HPK (First Day of Birth), and food processing practices according to the Nutritional Adequacy Rate in the bogorejo sub-district area, Blora, Central Java. The participants of this activity were 75 people, including village heads, posyandu cadres, mothers of stunting toddlers, and pregnant women with SEZ in Bogorejo sub-district. The participants' knowledge before getting the material averaged 79.30 and increased significantly after getting the material, which became an average of 84.21. Based on edutaiment indicators, KADARZI 1000 HPK is considered successful. 
Pengaruh Kompensasi, Rotasi Kerja, dan Masa Kerja terhadap Motivasi Kerja dengan Penilaian Kinerja sebagai Moderating pada Unit Sentra Kredit PT. Bank Negara Indonesia (Persero) Tbk., Surabaya Widya Gunawan, Aries; Fitri Sya’bania, Anisa
Jurnal Manajemen dan Organisasi Vol. 15 No. 2 (2024): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v15i2.56455

Abstract

PT. Bank Negara Indonesia (Persero) Tbk., or known as BNI, is one of the state-owned banks with the largest source of income coming from providing credit. So, the credit department or credit center unit has an important role. This important role needs to be supported by various attributes so that the tasks and targets set can be achieved optimally. The attributes referred to include management policies to increase motivation, such as compensation, job rotation, and length of service. This research aims to find out whether compensation, work rotation, and length of service influence work motivation in the credit center unit of PT. Bank Negara Indonesia (Persero) Tbk., Surabaya. The number of samples in this study was 75 respondents. The research method used is quantitative with validity testing, reliability testing, classical assumption testing, multiple regression testing, simultaneous hypothesis testing, coefficient of determination (R2), and Moderated Regression Analysis (MRA). The research results show that compensation has the highest significant influence compared to length of service on motivation. Meanwhile, job rotation does not have a significant effect on motivation.
Transformasi Laporan Keuangan Umkm Harapan Berkah Rizki: Pendampingan Implementasi Sistem Akuntansi Digital triana, aulia adinda; Sya'bania, Anisa Fitri
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 8, No 1 (2025): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v8i1.7995

Abstract

UMKM Harapan Berkah Rizki merupakan salah satu usaha kecil yang tengah berkembang di bidang jasa khususnya pengurusan perizinan. Saat ini, UMKM Harapan Berkah Rizki  menghadapi tantangan terkait dengan keterbatasan pemahaman terhadap teknologi, dan pengelolaan keuangan. Kegiatan ini bertujuan untuk memberikan pemahaman dan pelatihan terkait sistem pelaporan dan pengelolaan keuangan secara digital. Tahapan dan metode dalam kegiatan ini terdiri dari tiga tahapan yaitu observasi dan wawancara yang merupakan tahap awal, tahapan kedua mempelajari data dan dokumentasi, tahapan terakhir adalah melakukan partisipasi aktif, monitoring dan evaluasi. Hasil dari kegiatan ini adalah pemahaman dan peningkatan kemampuan UMKM Harapan Berkah Rizki dalam melakukan pencatatan, pelaporan keuangan serta melakukan manajemen arus kas untuk meningkatkan pengelolaan keuangan berbasis digital. Laporan keuangan yang akurat serta pengelolaan keuangan yang baik dan dapat diakses dimanapun dan kapanpun membuat UMKM dapat melakukan analisis keuangan lebih cepat dan tepat sehingga mendukung keputusan bisnis yang lebih efektif dan efisien mendukung pertumbuhan usaha. Selalu up-to-date dengan perkembangan teknologi akuntansi dan praktik terbaik dalam pengelolaan keuangan perlu dilakukan secara berkesinambungan oleh UMKM Harapan Berkah Rizki.
Co-Authors Aldila Deselma Mubarrokah Amillia Kartika Sari Aries Widya Gunawan Berliana Devianti Putri Dwikesumasari, Phima Ruthia Elfira Nanda Virgyta Saputra Ervianty, Rizka Miladiah Fadlil Abdani Madani, Eltin Muhaimin Muhaimin Muqmiroh, Lailatul Sinulingga, Rizky Amalia Sumardiko, Dwi Setiani triana, aulia adinda Wahyu Firmandani Winda Kusumawardani Yanuar Nugroho