AkMen JURNAL ILMIAH
Vol 18 No 1 (2021): AkMen JURNAL ILMIAH

ANALISIS PENINGKATAN KEPUTUSAN KUNJUNGAN WISATAWAN MELALUI PROMOSI, PRASARANA DAN PELAYANAN

Imaduddin Imaduddin (Unknown)
Budiandriani Budiandriani (Unknown)
Andi Faisal Bahari (Unknown)

Article Info

Publish Date
01 Apr 2021

Abstract

This study aims to determine the effect of promotion, infrastructure and services on the decision to visit Seruni Beach tourism in Bantaeng Regency. This research approach uses a quantitative approach. With the sample used, amounting to 100 samples with predetermined criteria. And then the data analysis model used is multiple linear regression analysis processed using SPSS. Based on the results of the research conducted, it shows that simultaneously promotion, infrastructure and services together have an effect on tourist visit decisions. Then partially the quality of promotion has an effect on tourist visits, while the quality of infrastructure and services has no effect on tourist visit decisions.

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Journal Info
AkMen JURNAL ILMIAH
Website

Abbrev

akmen

Publisher

institute teknologi dan bisnis nobel indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal AkMen adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian dan Publikasi Nobel Indonesia. Jurnal AkMen memuat artikel dalam bidang Akuntansi (yang meliputi Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Perpajakan, Akuntasi Syariah, Auditing dan Akuntansi sektor publik) dan ...