JELLT (Journal of English Language and Language Teaching)
Vol 5 No 1 (2021)

A MULTIMODAL DISCOURSE ANALYSIS OF DISNEYPLUS HOTSTAR INDONESIA TV ADVERTISEMENT

Intan Azkiyah (UIN Syarif Hidayatullah Jakarta)
Didin Nuruddin Hidayat (UIN Syarif Hidayatullah Jakarta)
Alek Alek (UIN Syarif Hidayatullah Jakarta)
Ratna Sari Dewi (UIN Syarif Hidayatullah Jakarta)

Article Info

Publish Date
30 Apr 2021

Abstract

This research aims to explore the multimodal analysis of the DisneyPlus Hotstar Indonesia TV Advertisement. This research uses descriptive qualitative methods. This research data are text, symbols, images, sounds, and gestures used in DisneyPlus Hotstar Indonesia TV advertisements. The data were obtained from the DisneyPlus Hotstar Indonesia TV advertisement. Besides, the famous tagline from this advertisement is “Pilih Semaumu, Untuk Semua” (Choose all you want, for all). The results show that DisneyPlus Hotstar Indonesia TV advertisement has a multimodal semiotic system consisting of linguistic, visual, audio, gestural, and spatial elements. Each multimodal semiotic system is closely related to constructing advertising meaning. The message is understandable for the audience. Moreover, this research is expected to contribute to developing the discourse analysis discipline, especially multimodal analysis.

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Journal Info
JELLT (Journal of English Language and Language Teaching)
Website

Abbrev

jellt

Publisher

Universitas Sarjanawiyata Tamansiswa

Subject

Education Languange, Linguistic, Communication & Media

Description

JELLT (Journal of English Language and Language Teaching) is a refereed publication devoted to research articles, and reports concerned with the teaching and learning of English, language in education, language planning, language testing, curriculum design and material development, multilingualism ...