Jurnal Minds: Manajemen Ide dan Inspirasi
Vol 8 No 2 (2021): December

Business Creation through Creativity and Innovation among Students

Ni Kadek Suryani (Institut Desain dan Bisnis Bali)
Luh Komang Candra Dewi (Universitas Triatma Mulya)
John EHJ Foeh (Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
21 Sep 2021

Abstract

This study investigates the relationship between creativity, innovation, and the feasibility of business ideas created by students while taking entrepreneurship courses. Data were collected using an online questionnaire. Hypothesis testing uses structural equation modeling. The test results show that creativity has no direct effect on the feasibility of a business idea. Creativity affects the feasibility of a business idea through innovation. Creativity has a positive impact on innovation, and innovation positively impacts the feasibility of a business idea. This research proves creativity itself is not enough to produce a viable business; it requires innovation.

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Journal Info
Jurnal Minds: Manajemen Ide dan Inspirasi
Website

Abbrev

minds

Publisher

Universitas Islam Negeri Alauddin Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Minds: Manajemen Ide dan Inspirasi is a scientific and open-access journal (CC-BY clearance), published by the Management Department of the Faculty of Islamic Economics and Business, Universitas Islam Negeri Alauddin Makassar, Indonesia. It is a bi-annual publication, i.e., by June and ...