International Journal of Business, Management and Economics
Vol. 2 No. 4 (2021): International Journal of Business, Management and Economics

THE Price Discounts and Fashion Involvement to Increase Online Impulsive Buying: Study Among Teenagers at Yogyakarta

Ranto, Dwi Wahyu Pril (Unknown)
Hariningsih, Endang (Unknown)
Prasetyanto, Wahyu Eko (Unknown)
Oktafiani, Debby Mulya (Unknown)

Article Info

Publish Date
28 Oct 2021

Abstract

This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent

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Journal Info
International Journal of Business, Management and Economics
Website

Abbrev

ijbmer

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Business, Management & Economics Research (IJBMER) is a peer-reviewed journal which publishes original research papers. IJBMER has been published since 2020. It is currently published quarterly (February, May, August and November). e-ISSN: 2746-1351. The Digital Object ...