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All Journal Jurnal Siasat Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi EKUITAS (Jurnal Ekonomi dan Keuangan) Prima Ekonomika : Jurnal Ekonomi dan Bisnis Jurnal E-Bis: Ekonomi Bisnis International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research Jurnal Bisnis, Manajemen, dan Akuntansi Asian Journal of Management Analytics Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan
Dwi Wahyu Pril Ranto
Sekolah Tinggi Ilmu Bisnis Kumala Nusa, Yogyakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Berbelanja Pada Toko Modern Di Yogyakarta Pril Ranto, Dwi Wahyu
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

This study aims to examine the impact of service quality dimensions consisting of tangibles, reliability, responsiveness, assurance and empathy towards customer satisfaction on modern stores in Yogyakarta.      The population in this study are the customers who purchases on modern stores in Yogyakarta. While the samples taken are customers who purchases at Indomaret, Alfamart and Pamella. Sample in this study amounted 100 people.This study used a convenience sampling technique that is because of the ease of sampling and purposive sampling, criteria have customers who make purchases in a modern stores. At least customers have ever purchase in a modern store is considered to have be able to evaluate the services provided in the modern stores.Based on testing using multiple regression dimensions of tangibles, reliability, responsiveness, assurance and empathy simultaneously influence on customer satisfaction on modern stores in Yogyakarta. Partially tangibles no effect on customer satisfaction on modern stores in Yogyakarta. While reliability, responsiveness, assurance and empathy in partial effect on customer satisfaction on modern stores in Yogyakarta.Keywords:Bukti Fisik, Kehandalan, Daya Tanggap, Jaminan, Empati, kepuasan pelanggan.
Mengukur Brand Awarness Laptop Merek Zyrex Berdasarkan Persepsi Pengguna Laptop Di Yogyakarta Ranto, Dwi Wahyu Pril
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

The brand awareness is a basic dimension in brand equity. One brand does not have any equity unless the consumers are awareness of the existence of the brand itself. The brand awareness of one product in the costumers’ mind is really important to notice and organize. Because of the importance of organizing brand awareness of one product, the objective of this research is to measure the brand awareness of the consumers’ of note book towards note book in Zyrex brand. The population in this research is the users of note book in Yogyakarta. The numbers of sample in this research are 100 people. The research uses convenience sampling that is the sampling method based on the easy and accessible selection of population members in getting information. Meanwhile, the sample in this research is those who use note book. The measurement of brand awareness is started by the questionnaire data tabulation; continued by the questionnaire data classification about top of mind, brand recall, brand recognition, and unaware of brand then continued by the percentage accounting. Based on the test done and the numbers of users, most of respondents use notebook of Acer brand. Whereas based on the level of awareness, for top of mind, many respondents remember the Acer brand firstly. Based on the brand recall, many respondents remember Compaq as the second brand of notebook they are able to remember. In addition, for the brand recognition, it shows that there are some respondents need to remind about the notebook brand of Zyrex
Pengaruh Harga, Desain Produk, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Produk UKM Di Yogyakarta Pril Ranto, Dwi Wahyu
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

The purpose of this study was to examine the effect of pricing, product design, product quality and brand image on consumer purchasing decisions on products of SMEs in Yogyakarta. The population in this study is that consumers who shop for products of SMEs in Yogyakarta. Samples in this the research are consumers who visit shopping at the handicraft center of Kasongan Bantul. This study used convenience sampling technique that is because of the ease of sampling.    The results showed that the variables of price, product design and product quality significantly influence purchasing decisions at SMEs Products in Yogyakarta. While the brand image does not significantly influence the purchasing decisions on products of SMEs in Yogyakarta. These results show that consumers in making purchasing decisions more expensive variable price, design and quality of the products to be bought. As for the image of the brand is not so considered on the grounds that when consumers buy products of SMEs, which are seen affordable prices and the quality of its products according to expectations.Keywords: Price, Product Design, Product Quality, Brand Image, Buying Decision.
PENGARUH ENTREPRENEURIAL TRAITS TERHADAP INTENSI KEWIRAUSAHAAN Ranto, Dwi Wahyu Pril
Jurnal Bisnis : Teori dan Implementasi Vol 8, No 1 (2017): Februari 2017
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.81081

Abstract

This study is aimed at examining the influence of entrepreneurial traits including need for achievement, self-efficacy, and risk taking propensity towards students’ entrepreneurial intention. The population of this study is students of AMA YPK Yogyakarta. This study used purposive sampling in which the criteria of the sample were those who had joined in entrepreneur class. The total numbers of sample processed were 90 students.    Based on the test of hypothesis using multiple regression, it resulted that need for achievement and self-efficacy gave influence toward students’ entrepreneurial intention, while risk taking propensity did not have any influence toward students’ entrepreneurial intention. 
Pengaruh knowledge sharing terhadap kemampuan inovasi Usaha Kecil Menengah (UKM) di Yogyakarta dengan absorptive capacity sebagai variabel intervening Dwi Wahyu Pril Ranto
Jurnal Siasat Bisnis Vol. 19 No. 2 (2015)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol19.iss2.art4

Abstract

Usaha  Kecil  dan  Menengah  (UKM)  memiliki  peran  penting  dalam pembangunan  ekonomi nasional, karena selain memberikan kontribusi bagi pertumbuhan ekonomi nasional juga dapat menyerap tenaga kerja dalam jumlah besar. Tetapi untuk mengembangkan UKM tidak mudah, banyak masalah dan tantangan yang harus dihadapi. Dalam rangka mempertahankan UKM ini, perlu terobosan sehingga UKM dapat bersaing, bertahan dan inovatif sehingga produk dapat diterima oleh pasar. Karena tidak adanya upaya untuk mengatasi masalah tersebut sulit bagi UKM  untuk bertahan hidup dalam jangka panjang. Upaya dilakukan dengan Knowledge Sharing sehingga kemampuan inovasi diperoleh. Tujuan penelitian ini adalah menguji pengaruh Knowledge Sharing terhadap Absorptive Capacity dan menguji pengaruh Absorptive Capacity dan Knowledge Sharing terhadap Kemampuan Inovasi serta  menguji Absorptive Capacity sebagai variabel intervening pengaruh Knowledge Sharing terhadap Kemampuan Inovasi Usaha Kecil Menengah (UKM). Sedangkan populasi dalam penelitian ini adalah UKM di daerah DIY khususnya Kabupaten Bantul, Sleman dan Yogyakarta. Sampel yang diambil karyawan yang berada di UKM di mana mereka bekerja. Teknik sampling yang digunakan purposive sampling dengan kriteria sampel, yaitu UKM yang sudah (satu) tahun menjalankan bisnis karena dianggap telah mampu bertahan dan menjalankan bisnis. Selain itu, penelitian ini juga menggunakan teknik convenience sampling. Alat analisis  yang digunakan  analisis  regresi.  Berdasarkan  analisis  hasil  menunjukkan  bahwa ada pengaruh signifikan variabel Knowledge Sharing terhadap Absorptive Capacity, tidakada pengaruh signifikan variabel Absorptive Capacity terhadap Kemampuan Inovasi, ada pengaruh signifikan variabel Knowledge Sharing terhadap Kemampuan Inovasi, variabel Absorptive Capacity tidak menjadi variabel intervening pengaruh Knowledge Sharing terhadap Kemampuan Inovasi.
Pengaruh Harga, Desain Produk, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Produk UKM Di Yogyakarta Dwi Wahyu Pril Ranto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 5, No 2 (2014): Oktober 2014
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v5i2.1382

Abstract

The purpose of this study was to examine the effect of pricing, product design, product quality and brand image on consumer purchasing decisions on products of SMEs in Yogyakarta. The population in this study is that consumers who shop for products of SMEs in Yogyakarta. Samples in this the research are consumers who visit shopping at the handicraft center of Kasongan Bantul. This study used convenience sampling technique that is because of the ease of sampling.    The results showed that the variables of price, product design and product quality significantly influence purchasing decisions at SMEs Products in Yogyakarta. While the brand image does not significantly influence the purchasing decisions on products of SMEs in Yogyakarta. These results show that consumers in making purchasing decisions more expensive variable price, design and quality of the products to be bought. As for the image of the brand is not so considered on the grounds that when consumers buy products of SMEs, which are seen affordable prices and the quality of its products according to expectations.Keywords: Price, Product Design, Product Quality, Brand Image, Buying Decision.
Mengukur Brand Awarness Laptop Merek Zyrex Berdasarkan Persepsi Pengguna Laptop Di Yogyakarta Dwi Wahyu Pril Ranto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 1, No 1 (2010): Februari 2010
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v1i1.2413

Abstract

The brand awareness is a basic dimension in brand equity. One brand does not have any equity unless the consumers are awareness of the existence of the brand itself. The brand awareness of one product in the costumers’ mind is really important to notice and organize. Because of the importance of organizing brand awareness of one product, the objective of this research is to measure the brand awareness of the consumers’ of note book towards note book in Zyrex brand. The population in this research is the users of note book in Yogyakarta. The numbers of sample in this research are 100 people. The research uses convenience sampling that is the sampling method based on the easy and accessible selection of population members in getting information. Meanwhile, the sample in this research is those who use note book. The measurement of brand awareness is started by the questionnaire data tabulation; continued by the questionnaire data classification about top of mind, brand recall, brand recognition, and unaware of brand then continued by the percentage accounting. Based on the test done and the numbers of users, most of respondents use notebook of Acer brand. Whereas based on the level of awareness, for top of mind, many respondents remember the Acer brand firstly. Based on the brand recall, many respondents remember Compaq as the second brand of notebook they are able to remember. In addition, for the brand recognition, it shows that there are some respondents need to remind about the notebook brand of Zyrex
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Berbelanja Pada Toko Modern Di Yogyakarta Dwi Wahyu Pril Ranto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 6, No 1 (2015): Februari 2015
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v6i1.1389

Abstract

This study aims to examine the impact of service quality dimensions consisting of tangibles, reliability, responsiveness, assurance and empathy towards customer satisfaction on modern stores in Yogyakarta.      The population in this study are the customers who purchases on modern stores in Yogyakarta. While the samples taken are customers who purchases at Indomaret, Alfamart and Pamella. Sample in this study amounted 100 people.This study used a convenience sampling technique that is because of the ease of sampling and purposive sampling, criteria have customers who make purchases in a modern stores. At least customers have ever purchase in a modern store is considered to have be able to evaluate the services provided in the modern stores.Based on testing using multiple regression dimensions of tangibles, reliability, responsiveness, assurance and empathy simultaneously influence on customer satisfaction on modern stores in Yogyakarta. Partially tangibles no effect on customer satisfaction on modern stores in Yogyakarta. While reliability, responsiveness, assurance and empathy in partial effect on customer satisfaction on modern stores in Yogyakarta.Keywords:Bukti Fisik, Kehandalan, Daya Tanggap, Jaminan, Empati, kepuasan pelanggan.
The Influence of Organizational Justice on Interpersonal and Organizational Deviance: A Conceptual Paper Dwi Wahyu Pril Ranto; Heru Kurnianto Tjahjono; Muafi Muafi; Wisnu Prajogo
International Journal of Marketing & Human Resource Research Vol. 3 No. 2 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i02.570

Abstract

This research is a conceptual study that aims to investigate the influence of the organizational justice dimension on deviant behavior. The study’s main objective is to create an analysis of existing literature on the impact of organizational justice consisting of distributive justice, procedural justice, interpersonal justice, and informational justice on deviant behavior. The data search method used in this conceptual study is based on a literature review of journal articles obtained through an online database using keywords as a search tool. The study results revealed a negative influence of distributive, procedural, interpersonal, and informational justice on deviant behavior based on the existing literature. Such deviant behavior is directed at individuals and organizations.
PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN DI YOGYAKARTA Dwi Wahyu Pril Ranto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 4 No 2 (2017): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.846 KB)

Abstract

The purpose of this study is to examine the effect of store image on customer satisfaction and customer loyalty. This research was conducted at Java Market store located in Kasihan Bantul, Yogyakarta. The sample in this research is the customer who has come to Java Market store with the frequency of arrival at least twice. This study used purposive sampling, the sample is taken based on the selection of members of the population on the basis of certain considerations. Based on hypothesis test results can be concluded that the image store has a positive influence on customer satisfaction, customer satisfaction has a positive effect on customer loyalty and store image have a positive effect on customer loyalty.Keywords: store image, customer satisfaction, customer loyalty
Co-Authors Agus Mulyono Ahmudin Ahmudin Anung Pramudyo Apriantyq Rizky Fatahillah Dedi Prayitno Diwanti, Dyah Pikanthi Edi Cahyono Edi Cahyono Endang Hariningsih, Endang Habib Ismail Heru Kurnianto Tjahjono Mansur, Angelina Triana Muafi Murtini, Mukti Noor Arifin Nunuk Dwi Garwanti Endang Palupi Oktafiani, Debby Mulya Parawansa, Khofifah Indra Prasetyanto, Wahyu Eko Pratiwi, Nindyah Purnama Andri Murdapa Sarjita Sarjita Sarjita, Sarjita Silvia Janna Vingki Sudarto Sudarto Wijayanto, Sigit Ary Wisnu Prajogo