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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal E-Bis: Ekonomi Bisnis
Dwi Wahyu Pril Ranto
Sekolah Tinggi Ilmu Bisnis Kumala Nusa, Yogyakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Harga, Word of Mouth dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Telkomsel di Yogyakarta Ahmudin Ahmudin; Dwi Wahyu Pril Ranto
Jurnal E-Bis Vol 7 No 1 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v7i1.1112

Abstract

Membangun loyalitas pelanggan adalah sebuah keharusan bagi setiap perusahaan. Telkomsel adalah salah satu perusahaan yang berkomitmen membangun loyalitas pelanggannya. Tujuan penelitian ini menguji pengaruh harga, word of mouth dan kepuasan pelanggan terhadap loyalitas pelanggan Telkomsel di Yogyakarta. Terdapat 100 orang yang dijadikan responden dalam penelitian ini. Teknik pengambilan sampel yang digunakan convenience sampling. Kuesioner adalah alat yang digunakan untuk pengumpulan data. Analisis data yang digunakan dalam penelitian ini regresi linear berganda. Hasil penelitian menunjukan bahwa harga dan word of mouth tidak berpengaruh terhadap loyalitas pelanggan, sedangkan kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan. Disarankan untuk penelitian berikutnya, karena ada inkonsistensi hasil penelitian, perlu dilakukan kajian ulang pada variabel harga dan word of mouth. Selain itu, Telkomsel dapat mempertahankan loyalitas pelanggan dengan terus memberikan kepuasan pada pelanggan melalui pemberian pelayanan dan produk yang berkualitas.
JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT MEDIATING WORKPLACE SPIRITUALITY ON JOB PERFORMANCE Dwi Wahyu Pril Ranto; Noor Arifin; Purnama Andri Murdapa
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6632

Abstract

The aim of this research is to elaborate the role of workplace spirituality in increasing job satisfaction, organizational commitment and organizational performance. The population in this study were lecturers and educational staff at the Nahdlatul Ulama Islamic University Jepara. Convenience sampling was used in this research due to considerations of ease in reaching respondents and efficiency of time used in sampling. Research data was obtained through distributing questionnaires to lecturers and education staff. The data obtained were 88 respondents. To test the hypothesis, Structural Equation Modeling was used and Partial Least Square version 3.0. The research results show that workplace spirituality and organizational commitment have no effect on job performance. However, job satisfaction can improve job performance. The results of this research show that employees who are committed to the organization and happy as a form of representation of workplace spirituality do not make them try to improve their performance. However, satisfied employees are able to contribute to improving organizational performance. And organizational commitment mediates the influence of workplace spirituality on job performance, while job satisfaction does not mediate the influence of workplace spirituality on job performance.  
Co-Authors Ahmudin Ahmudin Noor Arifin Purnama Andri Murdapa