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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Bisnis dan Akuntansi International Journal of Business, Management and Economics Jurnal Dinamika Manajemen
Endang Hariningsih, Endang
AMA YKP Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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KONTRIBUSI SEKTOR UNGGULAN TERHADAP PRODUK DOMESTIK BRUTO KABUPATEN KULON PROGO DAERAH ISTIMEWA YOGYAKARTA Radhi, Fahmy; Hariningsih, Endang
Jurnal Bisnis : Teori dan Implementasi Vol 8, No 1 (2017): Februari 2017
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.81080

Abstract

The purpose of research is to examine how the seed sector contribution to the GRDP Kulon Progo District of Yogyakarta Special Region. The study was conducted by analyzing secondary data time series based on the undertaking of the GRDP from 2009 to 2013.Location Quotient analysis results show featured sector Kulon Progo there are four sectors, namely agriculture, mining and quarrying, manufacturing, and services sectors. Based on Shift-Share analysis, it was concluded that the Construction Sector topped the largest percentage of positive growth, the largest production ratio, and the value of the largest Net Shift in Kulon Progo District. According to the Boston Consulting Group Matrix, the services sector is the only sector of the economy in Kulon Progo which are in quadrant star. So, these services sector need to be maintained in order to increase its policy of high growth rates and contributed greatly to the Kulon Progo GRDP.
KONTRIBUSI SEKTOR UNGGULAN TERHADAP PRODUK DOMESTIK BRUTO KABUPATEN KULON PROGO DAERAH ISTIMEWA YOGYAKARTA Radhi, Fahmy; Hariningsih, Endang
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 8, No 1 (2017): Februari 2017
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.81080

Abstract

The purpose of research is to examine how the seed sector contribution to the GRDP Kulon Progo District of Yogyakarta Special Region. The study was conducted by analyzing secondary data time series based on the undertaking of the GRDP from 2009 to 2013.Location Quotient analysis results show featured sector Kulon Progo there are four sectors, namely agriculture, mining and quarrying, manufacturing, and services sectors. Based on Shift-Share analysis, it was concluded that the Construction Sector topped the largest percentage of positive growth, the largest production ratio, and the value of the largest Net Shift in Kulon Progo District. According to the Boston Consulting Group Matrix, the services sector is the only sector of the economy in Kulon Progo which are in quadrant star. So, these services sector need to be maintained in order to increase its policy of high growth rates and contributed greatly to the Kulon Progo GRDP.
THE Price Discounts and Fashion Involvement to Increase Online Impulsive Buying: Study Among Teenagers at Yogyakarta Ranto, Dwi Wahyu Pril; Hariningsih, Endang; Prasetyanto, Wahyu Eko; Oktafiani, Debby Mulya
International Journal of Business, Management and Economics Vol. 2 No. 4 (2021): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v2i4.408

Abstract

This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent
Emotional Value Meets Digital Influence: Unveiling Factors Driving Slow Fashion Purchases in Indonesia Hariningsih, Endang; Munarsih, Eni; Budiman, Santi
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.9300

Abstract

This study explores the relationship between digital influences and consumer perceived emotional value in driving slow fashion purchases in Indonesia, an underexplored context in existing research. By examining the effects of online promotions, personalized recommendations, content marketing, social reviews, and perceived price-quality on consumer behavior, this research provides novel insights into effective marketing strategies for sustainable products. Empirical analysis validates the significant role of emotional value in shaping purchase intentions, with personalized recommendations and content marketing emerging as critical drivers. However, online promotions, social reviews, and perceived price-quality were found to have insignificant impacts on emotional value. These findings suggest that while online promotions and perceived price-quality are important, their impact on emotional value may be limited without integration with other strategies. This research uniquely contributes by highlighting specific digital and emotional factors that influence consumer behavior towards slow fashion products, supporting the development of more effective and targeted sustainable marketing strategies. This article could potentially be used for a broader exploration of the long-term impacts of these influences and provide a comprehensive understanding of consumer behavior in different contexts.
OPTIMIZING DIGITAL MARKETING FOR AVIATION SELECTION: A SYSTEMATIC REVIEW OF EMERGING TRENDS Simarmata, Juliater; Banjarnahor, Astri Rumondang; Hariningsih, Endang; Yosafat, Andre; Barus, Gratia Atanka
Jurnal Bisnis dan Akuntansi Vol. 26 No. 1 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i1.2492

Abstract

The aviation industry has increasingly turned to digital marketing to stay competitive and meet evolving customer expectations. This study conducts a systematic literature review (SLR) to analyze emerging trends and best practices in digital marketing within the aviation sector. Utilizing articles from the Scopus database published between 2016 and 2023, the review identifies key strategies such as social media, search engine optimization (SEO), email campaigns, and the use of big data analytics. The findings highlight the effectiveness of these tools in enhancing customer engagement, satisfaction, and loyalty while addressing challenges such as high competition and data privacy concerns. This study underscores the need for a comprehensive understanding of digital marketing optimization to improve customer choice of airlines.
Co-Authors Agung Utama Anita Mustikasari Banjarnahor, Astri Rumondang Dwi Wahyu Pril Ranto, Dwi Wahyu Pril Eni Munarsih Fahmy Radhi Gratia Atanka Barus, Gratia Atanka Juliater Simamarta Maria Lies Endarwati Oktafiani, Debby Mulya Prasetyanto, Wahyu Eko Purwanti Widhy Hastuti Santi Budiman Yosafat, Andre