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All Journal International Journal of Business, Management and Economics
Oktafiani, Debby Mulya
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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THE Price Discounts and Fashion Involvement to Increase Online Impulsive Buying: Study Among Teenagers at Yogyakarta Ranto, Dwi Wahyu Pril; Hariningsih, Endang; Prasetyanto, Wahyu Eko; Oktafiani, Debby Mulya
International Journal of Business, Management and Economics Vol. 2 No. 4 (2021): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v2i4.408

Abstract

This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent
Co-Authors Dwi Wahyu Pril Ranto, Dwi Wahyu Pril Endang Hariningsih, Endang Prasetyanto, Wahyu Eko