Media Wisata
Vol. 7 No. 1 (2012): Media Wisata

Strategi Pengembangan Taman Kuliner Condongcatur Depok Sleman dalam Meningkatkan Jumlah Kunjungan

Arif Dwi Saputra (STP AMPTA YOGYAKARTA)



Article Info

Publish Date
06 Sep 2021

Abstract

This research aims to find out the managing, developing and promoting strategies that the management of Condongcatur Culinary Park has implemented to increase the number of visitors. The research was done using a method of qualitative research. To collect data, the researcher made use of methods of literature study, field survey and in-depth interview with related stakeholders. The data were analyzed in a descriptive way based on SWOT analysis to evaluate the strengths and weaknesses of this culinary park from both internal and external factors so that it was easy to formulate the appropriate strategies in managing, developing and promoting it. Based on the analysis, it is found out that all this time it has not been able to increase the number of its visitors. In fact, the analysis shows that the number has declined even more. In addition, it does not have any magnetism in terms of both culinary and non-culinary aspects, which can serve as an icon to attract visitors.

Copyrights © 2012






Journal Info

Abbrev

MWS

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Description

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this ...