Kontigensi: Jurnal Ilmiah Manajemen
Vol 9 No 1 (2021): Kontigensi: Jurnal Ilmiah Manajemen

The Influence of Core Resources and Critical Resources on Customer Value on MSMEs Palm Sugar Products

Nurjaya Nurjaya (Universitas Suryakancana, Cianjur, Jawa Barat, Indonesia)

Article Info

Publish Date
05 May 2021

Abstract

This study aims to determine the effect of core resources and critical resources on customer value at MSMEs Palm Sugar Products. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study, core resources have a significant effect on customer value by 9.2%; the hypothesis test is obtained t count> t table or (5.504> 1.968). Critical resources significantly affect customer value by 10.4%; hypothesis testing is obtained t count> t table or (5.891> 1.968). Simultaneously, core resources and critical resources have a significant effect on customer value with the regression equation Y = 37.234 + 0.164X1 + 0.203X2, and the influence contribution is 14.7%,

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Journal Info
Kontigensi: Jurnal Ilmiah Manajemen
Website

Abbrev

JIMK

Publisher

Universitas Pasundan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual ...