Motivation, Perception and Preference of Tourists on Mangrove Tourism Destinations in Sedari Village, Cibuaya District, Karawang Regency

Andini Anggia Septyaningtyas (Sekolah Tinggi Pariwisata Trisakti)
Nadine Azzahra Syah (Sekolah Tinggi Pariwisata Trisakti)
Myrza Rahmanita (Sekolah Tinggi Pariwisata Trisakti)
Nurbaeti Nurbaeti (Sekolah Tinggi Pariwisata Trisakti)

Kontigensi: Jurnal Ilmiah Manajemen
Vol 9 No 2 (2021): Kontigensi: Jurnal Ilmiah Manajemen

Karawang Regency has many tourist destinations and villages, one of which is Sedari Village, which has a natural potential to develop mangrove forests. Referring to Law No. 10 of 2009 concerning tourism development which must pay attention to the needs of tourists in the process of its implementation, it is necessary to conduct a study related to Motivation, Perceptions, and Tourist Preferences to become a reference for the development of mangrove tourism in Sedari Village. This study uses a descriptive quantitative approach, data obtained through interviews and questionnaires. The data processing method uses validity test, reliability test, and Importance Performance Analysis. The study results show four indicators of motivation that encourage tourists to visit the village mangrove tourism, then the average value of perception is 2.