<![CDATA[This study aims to understand and analyze the school's strategy in increasing institutional profitability through strengthening Quality Service at SMA Nurul Jadid Paiton, Probolinggo. This research uses a qualitative case study approach. The results show that SMA Nurul Jadid seeks to increase school profitability by continuously strengthening Quality Service through five things: Crost-Interest Curriculum, namely cross-interest subjects that exist in each specialization; Performance, namely prioritizing the appearance of all components of the institution; Improving the quality of human resources, namely forming good and religious characters for all students and teachers; Excellent Service, namely excellent service for all school components; Infrastructure, namely as the effectiveness of student learning. This study implies the importance of institutions strengthening Quality Service to impact the profitability of institutions.]]>
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