Journal of Business and Applied Management
Vol 14, No 2 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu

The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings)

Nurul Tufahati (Padjadjaran University)
Cecep Safa'atul Barkah (Universitas Padjadjaran, Bandung)
Pratami Wulan Tresna (Universitas Padjadjaran, Indonesia)
Arianis Chan (Universitas Padjadjaran)



Article Info

Publish Date
01 Oct 2021

Abstract

This  study  seeks  to  determine  whether  customer  satisfaction  influences  repurchase  intentions  from Bloomythings'  customers  and  to  implement  strategies  to  increase  consumer  satisfaction  and  repurchase intention of Bloomythings. The resources obtained are then analyzed using quantitative research methods by conducting validity and reliability tests, normality tests, heteroscedasticity tests, and simple linear regression analysis  to  determine  the  effect  of  customer  satisfaction  on  repurchase  intention.  This  kind  of  survey  is  a survey supported by the distribution of questionnaires as a data collection tool. The samples in this study are customers from Bloomything who have  made purchases on Bloomythings products. The results showed that customer satisfaction had a positive and significant impact on repurchase intention.

Copyrights © 2021






Journal Info

Abbrev

business-applied-management

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia. ...