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All Journal Journal of Business and Applied Management
Nurul Tufahati
Padjadjaran University
Economics, Econometrics & Finance

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The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings) Nurul Tufahati; Cecep Safa'atul Barkah; Pratami Wulan Tresna; Arianis Chan
Journal of Business & Applied Management Vol 14, No 2 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i2.3098

Abstract

This  study  seeks  to  determine  whether  customer  satisfaction  influences  repurchase  intentions  from Bloomythings'  customers  and  to  implement  strategies  to  increase  consumer  satisfaction  and  repurchase intention of Bloomythings. The resources obtained are then analyzed using quantitative research methods by conducting validity and reliability tests, normality tests, heteroscedasticity tests, and simple linear regression analysis  to  determine  the  effect  of  customer  satisfaction  on  repurchase  intention.  This  kind  of  survey  is  a survey supported by the distribution of questionnaires as a data collection tool. The samples in this study are customers from Bloomything who have  made purchases on Bloomythings products. The results showed that customer satisfaction had a positive and significant impact on repurchase intention.
Co-Authors Arianis Chan Cecep Safa'atul Barkah Pratami Wulan Tresna