Jurnal Ilmiah Mandala Education (JIME)
Vol 8, No 1 (2022): Jurnal Ilmiah Mandala Education (Januari)

Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pengambilan Kredit Usaha Bagi Nasabah Di Sentra Kredit Kecil PT. BRI (Persero) Cabang Watampone

Idrus, Muhammad (Unknown)
Syam, Marniati (Unknown)

Article Info

Publish Date
01 Jan 2022

Abstract

This study aims to influence the marketing mix on business credit decisions for customers in small credit centers of PT. BRI (PERSERO) Watampone Branch. This study was designed based on the objectives to be achieved through a descriptive and associative approach, namely describing descriptively the 7 P's marketing mix and purchasing decisions. Data were analyzed by Multiple Linear Regression Analysis. The results showed that product, price, distribution, promotion, human resources, physical appearance and process simultaneously significantly influence customer decisions in taking credit at BRI Bone Branch. Product, price, distribution, promotion, human resources, physical appearance and process, partially has a significant effect on customer decisions in taking credit at BRI Bone Branch

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Journal Info
Jurnal Ilmiah Mandala Education (JIME)
Website

Abbrev

JIME

Publisher

Lembaga Penelitian dan Pendidikan Mandala

Subject

Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Ilmiah Mandala Education (JIME) is a scientific publication related to education, Social, and Politics is the result of literature studies, study of issues, and the results of research that develops in the community. This journal uses Indonesian. Publish 2 times every ...