Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 1 (2022): Budapest International Research and Critics Institute February

Understanding what Business Marketing Strategy will Continue in 2022: Business Literacy Prediction Study

Chadhiq, Umar (Unknown)
Suslinawati, Suslinawati (Unknown)
Dyanasari, Dyanasari (Unknown)
Fachrurazi, Fachrurazi (Unknown)
Nurcholifah, Ita (Unknown)



Article Info

Publish Date
16 Feb 2022

Abstract

One of the essential elements of a successful business is a marketing strategy. This study aims to obtain evidence that field studies of business marketing strategies in 2002 will continue. To answer this question, we have successfully obtained a series of data and information searches electronically on several publication databases in academic scientific publications, books, and media websites that discuss marketing issues and predictions in 2022. These data are meaningless to this research without a review. An in-depth study involves a data coding system for interpreting digest data to answer the questions of this study. We focus on this literature search for publications between 2010 and 2022, considering that this period was one of the most intense periods of technological and information changes related to how businesses responded to these developments to promote their business. With the results of the study and discussion of the data findings, we can finally conclude that the understanding of business marketing strategies that will continue in 2022 is the use of the latest technological means, including artificial intelligence social media, and a number of the latest applications where it is proven that the application data is very relevant for marketing all products and services.

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Journal Info

Abbrev

birci

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...