Journal of Social Science
Vol. 3 No. 2 (2022): Journal of Social Science

Public Relations Management of Universities in Yasni Institute of Islamic Religion Muara Bungo

Bodi Kurniawan (Jakarta State University, Jakarta, Indonesia)
Bedjo Sujanto (Jakarta State University, Jakarta, Indonesia)
Suparno Eko Widodo (Jakarta State University, Jakarta, Indonesia)

Article Info

Publish Date
26 Mar 2022

Abstract

Abstract This qualitative study aims to find out the duties, functions, and responsibilities of higher education institutions require interaction with the public as clients and partners, so that universities need to make internal improvements, among others through improved communication between the academic community to produce efficiency and effectiveness of higher education management. Public relation is an effort that consciously motivates people to be affected, especially through communication. It is necessary to formulate education management and marketing strategies for the community to maintain the image of the college, therefore it takes good planning, organizing, implementation, and control to achieve the desired goal. Keywords: Management, Public Relation, Image

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...