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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH L'Geneus : The Journal Language Generations of Intellectual Society International Journal Of Science, Technology & Management (IJSTM) International Journal of Economics (IJEC) Jurnal Manajemen Ekonomi dan Bisnis
Affiah, Hajar
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Javanese Speaker’s Attitude Toward Their Speech Levels In Desa Danau Sijabut Affiah, Hajar
L'Geneus : The Journal Language Generations of Intellectual Society Vol. 9 No. 2 (2020): Language Generations of Intellectual Society
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lgeneus.v9i2.2

Abstract

This study deals with Javanese speaker’s attitude toward their speech levels in Desa Danau Sijabut. It aims at finding out what the characteristics of Javanese speaker’s attitude are when they use the dominant speech level, how the linguistic realizations of Javanese speaker’s attitude toward their speech levels is and why they have such attitudes toward their speech level like the way they do. This study was conducted in qualitative research of which design was descriptive a case study. The sources of data for this study were 20 Javanese speakers of second generation of migration who live in Desa Danau Sijabut; meanwhile the data were taken from the transcripts of Javanese utterances spoken during the Javanese speakers communicate in their daily life. The data were analyzed by using Interactive Model by Miles, Huberman, and Saldana (2014). To find out the characteristics of Javanese speaker’s attitude, the researcher used theory of Garvin & Mathiot (1968), to see the realizations of Javanese speech levels, the researcher used theory of Rahardi (2001), while to find out the reasons why the Javanese speakers have such attitudes like the way they do, besides used theory of Subroto (2014), researcher also asked the respondents more deeply. Based on the data analysis, the first finding shows that the characteristics of Javanese speaker’s attitude when they used the dominant speech level is language pride. In which they used Javanese language based on the speech levels in formal and informal situation to show their identity as Javanese. The second finding, it was found the Javanese speakers in Desa Danau Sijabut realized their attitudes in the several domains, such as: use Ngoko speech level at home, use Ngoko and Madya at neighborhood, used Ngoko and Indonesian language at work place. In this case, they were speak based on the relationship between speakers and participants. And as the third findings, it was found the Javanese speakers in Desa Danau Sijabut have such attitudes toward the Javanese speech levels because of some reasons. Firstly, they use Ngoko to make communication clearly and easier to understand what their partner said during they have a communication. Secondly, they use Madya when to talk a secret one to their speaker partner without afraid will be known by another people of what they are talking about. Besides, those become their habit in using speech level and aware to the rules of Javanese speech levels.
E-Marketing and Product Reviews on Purchasing Decisions in the Culinary Creative Industry (Case Study: Chili Derivative Business) Syera, Inda Arfa; Affiah, Hajar
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1045

Abstract

The aim of this research is to determine the influence of E-Marketing and Product Reviews on Product Purchasing Decisions in Chili Derivative Businesses in Lubuk Cuik Village. The approach used in this research is a quantitative approach. The data used in this research is primary data sourced from questionnaires. The analysis techniques used are classical assumption tests (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression, and hypothesis testing (F statistical test, and t statistical test, as well as the coefficient of determination (R2) test). The results of this research are based on the results of a simultaneous test (f test), it can be seen that the E-Marketing and Product Review variables have a significant effect together (simultaneously) on the Purchasing Decision variable. Based on the partial test, the E-Marketing variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village and the Product Review variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village.
PENGARUH INDEKS PEMBANGUNAN MANUSIA DAN LAJU PERTUMBUHAN EKONOMI TERHADAP TINGKAT PENGANGGURAN TERBUKA DI KOTA MEDAN TAHUN 2003-2024 Tanjung, Adetia Azmi; Affiah, Hajar; Syera, Inda Arfa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4098

Abstract

Abstract: The purpose of this study is to determine the effect of the Human Development Index and the Economic Growth Rate on the Open Unemployment Rate in Medan City from 2003 to 2024. The data used in this study is time series data for the period 2003-2024 sourced from the Central Statistics Agency (BPS) of Medan City. This study uses multiple linear analysis with the Ordinary Least Square (OLS) model processed with the eviews data processing tool. The results of the t-test research on eviews data processing, the probability of the Human Development Index is 0.0000. Where 0.0000 <0.05 so it is concluded that the Human Development Index has a significant effect on the Open Unemployment Rate. Then the variable Economic Growth Rate obtained a probability value of 0.0825. Where 0.0825> 0.05 so it can be concluded that the Economic Growth Rate does not have a partial effect on the Open Unemployment Rate. Then finally the f test was carried out. Where the probability value of the f statistic was 0.000001. This means that the Human Development Index and Economic Growth Rate have a simultaneous effect on the Open Unemployment Rate in Medan City. Keywords: Human Development Index, Economic Growth Rate, Open Unemployment Rate Abstrak: Tujuan penelitian ini untuk mengetahui pengaruh Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi terhadap Tingkat Pengangguran Terbuka di Kota Medan tahun 2003 sampai dengan tahun 2024. Data yang digunakan dalam penelitian ini adalah data time series dalam kurun waktu 2003-2024 yang bersumber dari Badan Pusat Statistik (BPS) Kota Medan. Penelitian ini menggunakan analisis linear berganda dengan model Ordinary Least Square (OLS) yang diolah dengan alat bantu olah data eviews. Hasil penelitian uji t pada olah data eviews, probabilitas Indeks Pembangunan Manusia sebesar 0.0000. Dimana 0.0000 < 0,05 sehingga disimpulkan Indeks Pembangunan Manusia berpengaruh signifikan terhadap Tingkat Pengangguran Terbuka. Kemudian variabel Laju Pertumbuhan Ekonomi diperoleh nilai probabilitas 0.0825. Dimana 0.0825 > 0.05 sehingga dapat disimpulkan bahwa Laju Pertumbuhan Ekonomi tidak berpengaruh secara parsial terhadap Tingkat Pengangguran Terbuka. Kemudian terakhir dilakukan uji f. Dimana nilai prob f statistiknya 0.000001. Artinya Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi berpengaruh secara simultan terhadap Tingkat Pengangguran Terbuka di Kota Medan.  Kata kunci: Indeks Pembangunan Manusia, Laju Pertumbuhan Ekonomi, Tingkat Pengangguran Terbuka
E-Marketing and Product Reviews on Purchasing Decisions in the Culinary Creative Industry (Case Study: Chili Derivative Business) Syera, Inda Arfa; Affiah, Hajar
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1045

Abstract

The aim of this research is to determine the influence of E-Marketing and Product Reviews on Product Purchasing Decisions in Chili Derivative Businesses in Lubuk Cuik Village. The approach used in this research is a quantitative approach. The data used in this research is primary data sourced from questionnaires. The analysis techniques used are classical assumption tests (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression, and hypothesis testing (F statistical test, and t statistical test, as well as the coefficient of determination (R2) test). The results of this research are based on the results of a simultaneous test (f test), it can be seen that the E-Marketing and Product Review variables have a significant effect together (simultaneously) on the Purchasing Decision variable. Based on the partial test, the E-Marketing variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village and the Product Review variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village.
The Effect Of Third Party Financing And Funds On Total Assets In Sharia Financing Banks In Indonesia 2016-2020 Period Arfa Syera, Inda; Affiah, Hajar
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.626

Abstract

The specific purpose of this study is to determine the effect of Financing and Third Party Funds on the Total Assets of Islamic People's Financing Banks. The approach used in this research is a quantitative approach. The data used in the form of secondary data from the website of the Financial Services Authority (OJK). The population is monthly data from January 2016 to December 2020 period while the sample is annual data from 2016 to 2020. The research analysis carried out is multiple linear regression, classical assumption test (normality test, heteroscedasticity multicollinearity test and autocorrelation test), and test statistics (coefficient of determination (R2), statistical F test, and statistical t test). The results of this study are the variables of Financing and Third Party Funds have a significant effect simultaneously (simultaneously) on the variable Total Assets of Islamic People's Financing Banks.
PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI GOKLAT KISARAN Syera, Inda Arfa; Affiah, Hajar
Jurnal Manajemen Ekonomi dan Bisnis Vol 4, No 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Graha Kirana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61715/jmeb.v4i2.129

Abstract

AbstractGoklat Kisaran has not maximized its promotion on TikTok and faces limited space at the location, resulting in suboptimal revenue and limited consumer convenience. The question arises whether promotion and location influence purchasing decisions at Goklat Kisaran. This study uses a quantitative approach. The data used are primary data. The population consists of consumers who have purchased at Goklat Kisaran. The sampling method used was Simple Random Sampling. The sample used was 90 consumers from Goklat Kisaran. Data analysis involved classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, and hypothesis testing (F-test, t-test, and R2-test). Based on the simultaneous test, the Promotion and Location variables simultaneously have a significant influence on the Purchase Decision variable.AbstrakGoklat Kisaran belum maksimal melakukan promosi di Tiktok dan mengalami keterbatasan ruang di lokasi menyebabkan pendapatan tidak optimal dan membatasi kenyamanan konsumen. Muncul pertanyaan apakah promosi dan lokasi berpengaruh terhadap keputusan pembelian di Goklat Kisaran. Penelitian ini menggunakan pendekatan kuantitatif. Data yang dipakai adalah data primer. Populasi yaitu konsumen yang pernah melakukan pembelian di Goklat Kisaran. Metode pengambilan sampel yang diterapkan adalah Simple Random Sampling. Sampel yang digunakan berjumlah 90 konsumen dari Goklat Kisaran. Analisis data melibatkan uji asumsi klasik (uji normalitas, multikolinearitas, dan heteroskedastisitas) analisis regresi linier berganda, serta pengujian hipotesis (uji F, uji t, dan uji R2). Berdasarkan uji simultan, diperoleh hasil yaitu variabel Promosi dan Lokasi memiliki pengaruh signifikan secara simultan terhadap variabel Keputusan Pembelian.
Co-Authors Arfa Syera, Inda Syera, Inda Arfa Tanjung, Adetia Azmi