Stigma Sosial Pengangguran di Media Daring Amerika Serikat pada Masa Pandemi COVID-19

Evanytha Evanytha (Prodi Psikologi, Fakultas Psikologi, Universitas Katolik Indonesia Atma Jaya, Jakarta, Indonesia)
Rustono Farady Marta (Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Satya Negara Indonesia, Jakarta Utara, Indonesia)
Hana Panggabean (Prodi Psikologi, Fakultas Psikologi, Universitas Katolik Indonesia Atma Jaya, Jakarta, Indonesia)
Mercedes Amanda (School of Journalism and Communication, Huaqiao University, China)

Jurnal Komunikasi
Vol. 16 No. 2 (2022): VOLUME 16 NO 2 APRIL 2022

The social stigma of unemployment during the COVID-19 pandemic related to problems of marginalization. This study explores the construction of the meaning of the social stigma of unemployment in United States online media. This study is a comparative study to compare the construction of the meaning of social stigma between online media usa.today and nbcwashington.com with Entman's framing analysis. The problem formulated through framing is that social stigma makes it difficult for unemployed people to get a job, and stigma creates feelings of inferiority. The cause of the social stigma is the perception of low personal qualities and stigma consciousness. Framing moral judgment is a negative perception in employers' minds and the feeling of shame due to unemployment. Countermeasure suggestion is a wide distribution of vaccines and suggestions about ways to find work. Online media can contribute as agents of change through news framing to improve public perceptions and provide informational support.