Jurnal Manajemen Bisnis Transportasi dan Logistik
Vol 6, No 2 (2020): Mei

E-Service Quality dan Repurchase Intention pada Travel Agent Online di Wilayah DKI Jakarta

Sandriana Marina (Institut Transportasi dan Logistik Trisakti, Jakarta)
Aswanti Setiawati (Institut Transportasi dan Logistik Trisakti, Jakarta)
Nurun Ala Salehati (Institut Transportasi dan Logistik Trisakti, Jakarta)



Article Info

Publish Date
09 Dec 2020

Abstract

This research aims to identify the impact of e-service quality on repurchase intention of on-line travel agencies, especially in DKI Jakarta. On-line travel agency is a travel website (e-commerce) providing various services related to tourism, such as: on-line transportation and hotel bookings and entertainment. On-line travel agency also serves as an alternative option in addition to the conventional ones. This research employed quantitative approach. The data was gathered by distributing on-line questionnaire to 96 online travel agencies users as the samples. The data was then analyzed by using simple linear regression through SPSS 23. The result shows that e-service quality is in good category while repurchase intention is in very good category. The correlational value between e-service quality and repurchase intention is in the strong category and the percentage that shows e-service quality affects significantly positive to repurchase intention of 62,1% while 37,9% as the other variables not examined in this research.

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Journal Info

Abbrev

jmbtl

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Description

The Journal of Transportation and Logistics Business Management is published by the Fakultas Manajamen dan Bisnis Institut Transportasi dan Logistik Trisakti as a scientific responsibility and the embodiment of the "Tridharma" of higher education. The scope of the article includes: Digital Service ...