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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK MBR (Management and Business Review) Jurnal Ilmu Manajemen (JIMMU) Warta Penelitian Perhubungan Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Aviasi : Jurnal Ilmiah Kedirgantaraan Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat International Journal of Social Service and Research Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Jurnal Transportasi, Logistik, dan Aviasi (JTLA) Jurnal Multidisiplin Madani (MUDIMA) Jurnal Manajemen Bisnis Transportasi dan Logistik Formosa Journal of Multidisciplinary Research (FJMR) Ranah Research : Journal of Multidisciplinary Research and Development Mutiara: Multidiciplinary Scientifict Journal Jurnal Penelitian Pendidikan Indonesia Warta Penelitian Perhubungan Journal of Management
Aswanti Setyawati
Institut Transportasi Dan Logistik Trisakti
Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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The Implementation of Blue Ocean Strategy To Create A Market Niche Hanifah, Hanifah; Setyawati, Aswanti; Octaviani, Reni
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 02 (2015): JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK
Publisher : STMT Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean Strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
THE IMPLEMENTATION OF BLUE OCEAN STRATEGY TO CREATE A MARKET NICHE Hanifah, Hanifah; Setyawati, Aswanti; Octaviani, Reni Dian
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 2 (2015): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v2i2.118

Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
Strategi Pemasaran Perusahaan Logistik Wulandari, Diah Ayu; Setyawati, Aswanti
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 5, No 2 (2018): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v5i2.231

Abstract

The purpose of the study was to assess the effect of marketing strategy of the company’s performance and the role of competition environment in moderating the marketing strategy of the company’s performance. The MRA (Moderated Regression Analysis) was used as the analyzing method. The result shows that there is a significant and positive effect of the marketing strategy of the company’s performance (r = 0, 912), and a significant and positive effect of the logistics competition environment of the company’s performance (r = 0, 955). The role of competition environment in moderating the negative relation between marketing strategy and company’s performance since the competition environment comes from outside and could threaten the company’s marketing and decrease the performance.
Kepemimpinan di Atas Kapal Setiawati, Rini; Setyawati, Aswanti; Akira, Honny Fiva
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 5, No 3 (2018): NOVEMBER
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v5i3.266

Abstract

The leadership of a ship captain is often a philosophy or role model that is ideally used for professional leaders and family leaders. As we often hear, a leader is commonly related to a boat captain who leads a fleet across a vast sea to the dock, with the power to control the steering wheel. The purpose of this study is to explore the character of the captain's leadership on a ship that can be taken as a leadership philosophy in general. The research method used was a phenomenological approach since the problems studied involve problems that developed in the life of the captain. The phenomenology approach is one of the qualitative method approaches. Broadly speaking, leadership on board represents the ability to gain respect and authority from the crew. On the ship, leadership is a requirement for the growth of the organization of crew activities. In the shipping industry, there is a constant need to identify and nurture future leaders who have the potential to excel in critical leadership roles on board.
Strategi Marketing Airlines Untuk Meningkatkan Penjualan Tiket Pesawat Low Cost Carrier (LCC) Setyawati, Aswanti; Susanto, Primadi Candra; hartono, Hartono
Jurnal Ilmiah Kedirgantaraan Vol 16, No 2 (2019): Jurnal Ilmiah Kedirgantaraan
Publisher : STP AVIASI

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Abstract

Tujuan penelitian ini bagaimana strategi pemasaran yang diterapkan maskapai penerbangan berkonsep Low Cost Cаrrier, Di Indonesia trаnsportаsi udаrа sаngаt digemаri konsumen terutаmа dengаn kehаdirаn konsep Low Cost Cаrrier merupаkаn model penerbаngаn yаng unik dengаn menerаpkаn strаtegi penurunаn biаyа operаsionаl (operаting cost) dаn efisiensi cost di semuа lini, mаskаpаi melаkukаn hаl-hаl diluаr kebiаsааn mаskаpаi pаdа umumnyа. Beberаpа kаrаkteristik dаri mаskаpаi Low Cost Cаrrier (LCC) аtаu penerbаngаn berbiаyа murаh аdаlаh stаndarisаsi pаdа kаbin dаn аrmаdа pesаwаt, menghilаngkаn tipe kelаs bisnis dаlаm lаyаnаn, mengurаngi аtаu menghilаngkаn lаyаnаn dаlаm pesаwаt (аtаu dаlаm kаtа lаin, lаyаnаn tetаp diberikаn nаmun biаyа diluаr hаrgа tiket), menyederhаnаkаn proses ticketing melаlui teknologi IT dengаn mnggunаkаn tiket elektronik, beroperаsi pаdа penerbаngаnpenerbаngаn berjаrаk pendek (poin to poin), menyederhаnаkаn аtаu menghilаngkаn progrаm mileаge (member), menggunаkаn bаndаrа sekunder untuk meminimаlisir biаyа lаyаnаn bаndаrа pаdа jаm sibuk, memаnfааtkаn penggunааn аrmаdа pesаwаt secаrа mаksimаl untuk meminimаlisir biаyа pewаwаtаn аrmаdа. Pelаyаnаn yаng minimize ini berаkibаt dаlаm hаl penurunаn cost, nаmun fаktor sаfety tetаp dijаgа untuk menjаmin keselаmаtаn penumpаng sаmpаi ke tujuаn.  Low Cost Cаrrier аdаlаh redefinisi bisnis penerbаngаn yаng menyediаkаn hаrgа tiket yаng terjаngkаu sertа lаyаnаn terbаng yаng minimаlis. Intinyа produk yаng ditаwаrkаn senаntiаsа berprinsip Low Cost untuk menekаn dаn mereduksi operаtionаl cost sehinggа bisа menjаring segmen pаsаr bаwаh yаng lebih luаs, Kompetisi pаrа mаskаpаi penerbаngаn di pаsаr penerbаngаn Low Cost Cаrrier membuаt аlternаtif pilihаn konsumen semаkin tinggi, mendorong perusаhааn untuk menguаtkаn merek merekа dаn mengembаngkаn strаtegi untuk memperkuаt posisi merek di pаsаr. Fenomenа LCC sebаgаi sаlаh sаtu strаtegi penerbаngаn di Indonesiа menyаdаrkаn mаsyаrаkаt bаhwа sekаrаng ini semuа orаng bisа melаkukаn perjаlаnаn menggunаkаn pesаwаt udаrа dengаn hаrgа yаng terjаngkаu dаn tidаk lаgi seperti jаmаn dаhulu dimаnа penggunааn trаnsportаsi udаrа hаnyа monopoli orаng-orаng dаri kаlаngаn menengаh keаtаs sаjа. Metode penelitian ini merupakan studi literatur dengan membandingkan beberapa teori yang ada, penelitian sebelumnya.
Strategi Pemasaran Perusahaan Logistik Diah Ayu Wulandari; Aswanti Setyawati
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 5, No 2 (2018): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v5i2.231

Abstract

The purpose of the study was to assess the effect of marketing strategy of the company’s performance and the role of competition environment in moderating the marketing strategy of the company’s performance. The MRA (Moderated Regression Analysis) was used as the analyzing method. The result shows that there is a significant and positive effect of the marketing strategy of the company’s performance (r = 0, 912), and a significant and positive effect of the logistics competition environment of the company’s performance (r = 0, 955). The role of competition environment in moderating the negative relation between marketing strategy and company’s performance since the competition environment comes from outside and could threaten the company’s marketing and decrease the performance.
Tata Kelola Kapal dan Kinerja Keselamatan Pelayaran Beny Jackson Maliota; David A. Lasse; Aswanti Setyawati
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 7, No 3 (2020): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v7i3.411

Abstract

The research objective was to determine the effect of marine inspector capabilities on ship governance and shipping safety performance at PT Vallianz Offshore Maritime, 2019. The study used the survey method. The sample is 59 skippers taken by census technique. Data analysis used descriptive statistics and inferential statistics on path analysis. The results showed: marine inspector's capability has a positive and very significant direct effect on shipping safety performance, ship governance has a positive and very significant direct effect on shipping safety performance, the capability of marine inspector has a positive and very significant direct effect on ship governance, and marine inspector capability positive and very significant indirect effect on shipping safety performance by mediating ship governance. The conclusion of the study is marine inspector's capability to influence shipping safety performance by mediating ship governance,so that shipping safety performance can be improved through marine inspector's capability and ship governance.
Pertumbuhan Perusahaan Transportasi Laut di Indonesia Akhmad Eko Handoko; Aswanti Setyawati; Yosi Pahala
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 7, No 1 (2020): MARET
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v7i1.352

Abstract

The purpose of this study is to determine the effect of the corruption perception index and business risk on the growth of sea transport companies listed on Indonesia Stock Exchange period 2013 - 2017. The growth of the open sea transport companies has decreased. Therefore, efforts are needed to increase the company’s growth. The main focus of this research is the effect of the corruption perception index mediated by business risk to the company’s growth. The study was using quantitative method with a path analysis approach. The total samples from secondary data was 65 observations from 13 companies with a 5-year observation period taken by purposive sampling technique. The study shows that there is a positive effect of business risk on the company’s growth, therefore, to increase the company’s growth, the company should increase their business risk.
Kepemimpinan di Atas Kapal Rini Setiawati; Aswanti Setyawati; Honny Fiva Akira
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 5, No 3 (2018): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v5i3.266

Abstract

The leadership of a ship captain is often a philosophy or role model that is ideally used for professional leaders and family leaders. As we often hear, a leader is commonly related to a boat captain who leads a fleet across a vast sea to the dock, with the power to control the steering wheel. The purpose of this study is to explore the character of the captain's leadership on a ship that can be taken as a leadership philosophy in general. The research method used was a phenomenological approach since the problems studied involve problems that developed in the life of the captain. The phenomenology approach is one of the qualitative method approaches. Broadly speaking, leadership on board represents the ability to gain respect and authority from the crew. On the ship, leadership is a requirement for the growth of the organization of crew activities. In the shipping industry, there is a constant need to identify and nurture future leaders who have the potential to excel in critical leadership roles on board.
Kompetensi Karyawan Operasional Bongkar Muat dalam Pencapaian Berthing Time Guntur Angkoso; Aswanti Setyawati
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 6, No 2 (2019): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v6i2.305

Abstract

PT Mustika Alam Lestari is a container loading and unloading service at Tanjung Priok Port, Jakarta. The service prioritizes on the customers’ needs, by having competent operational employees and available loading and unloading equipment,  so that the berthing time is well achieved. This study aims to analyze the effect of operational employee competency and loading and unloading equipment on berthing time. The research method used was descriptive verification with data analysis using multiple linear regressions. Primary data were collected through the distribution of questionnaires with 61 people as the samples from operational division employees at PT Mustika Alam Lestari, Jakarta. The result of this research is the success in berthing time is the integration of operational employees’ competence and loading and unloading equipment. The results of hypothesis testing indicate that operational employees’ competence and loading equipment show a positive and significant effect on berthing time.
Co-Authors Adeputra, Damas Kusuma Affiat, Muhammad Riza Agus Triono Agusinta, Lira Ahmad, Irdham Aisyah Rahmawati Akbar, Bayurezha Akhmad Eko Handoko Akira, Honny Fiva Andini, Dinda Ayu Anggara, Dian Christopher Anggia Rettrisunz Pim Panjaitan Arief, Muchlis Imanullah Arifiani, Librita Asep Ali Thabah Azam, Fadil Beny Jackson Maliota Budi Karyono, Aris Cecep Pahrudin, Cecep Darmawan Apriyadi, Darmawan Darwisman, Samuel David A. Lasse Denny Najoan Diah Ayu Wulandari Diah Ayu Wulandari, Diah Ayu Dian Artanti Arubusman, Dian Artanti Dudi Firmansyah Euis Saribanon, Euis Fransiskus Kresna Aristiyanto Guntur Angkoso Hadijah Hadijah Handayani, Susanty hanifah hanifah Hanifah Hanifah Hartono Hartono Hendy Tannady Honny Fiva Akira Huda, Muhammad Nur Huda, Syahrul Husni Hasan Husni Hasan I Made Indriani Darmiasih I Nyoman Adi Putra Imam Sonny, Imam Indrawan, Rully Irwan Chairuddin Jafar Shaddiq Assegaf Jermanto Setia Kurniawan Jerry Indrayanto Baka Kasno Kasno Lermatan, Esterlinus Edwin Lira Agusinta Lis Lesmini M. Thamrin Masjraul Hidayat Mohammad Alfian Muhamad Fajar Nugraha Muhammad Fauzi Muhammad Nur Huda Muhammad Thamrin Muldiansyah, M. Iqbal Mustika Sari Najoan, Denny Nita Rosmala Dewi Nofrisel Nofrisel Nofrisel, Nofrisel Nugraha, Muhamad Fajar Nugroho, Raihan Nasywa Nuruly, Shaqina Nurun Ala Salehati Octaviani, Reni Dian Prasadja Ricardianto Prasadja Ricardianto, Prasadja Prasetiawan, Saptana Tri Pribadi, Sulistya Primadi Candra Susanto Ramadhan, Firhand Aulia Reni Octaviani, Reni Rini Setiawati Rini Setiawati Rohana Sitanggang Rohana Sitanggang Rohyana, Mochamad Furqon Sakti, Reza Fauzi Jaya Sandriana Marina Saputra, Datep Purwa Saputro, Soemino Eko Saragih, Tiarmin Sarinah Sarinah Sarinah Sihombing Siahaan, Jusuf Roni Sidjabat, Sonya Simanjuntak, Yosef Ricky Simon Gultom Sirait, David Pandapotan Siregar, Chorry Imelda Sitanggang, Rohana Siti Maemunah Siti Nurhayati Soekirman, Atong Subagio, Mochammad Subandi Subandi Sugiawiharja, Egi Sugiyanto - Sulistyaningsih, Erny Suripno Suripno Suryobuwono, Abdullah Ade Susanty Handayani Syafaat, Buce Akhmad Syahridhan, Sayed Titi Apriyanto Tri Prasetiawan, Saptana Venny Arianti Widodo, Rintis Eko Yana - Tatiana Yana Tatiana, Yana Yosi Pahala Yosi Pahala Yosi Pahala Yosi Pahala, Yosi Yuliantini Yuliantini Zaenal Abidin Zainal, Munawaroh