Jurnal Penyuluhan
Vol. 18 No. 02 (2022): Jurnal Penyuluhan

Online Marketing Education and Application Development for MSMEs in Buah Batu District Bandung

Astri Wulandari (Telkom University)
Bethani Suryawardani (Telkom University)
Dandy Marcelino (Telkom University)
Gandeva Bayu Satrya (Telkom University)
Fat’hah Noor Prawita (Telkom University)
Mochamad Yudha Febrianta (Telkom University)



Article Info

Publish Date
02 Jun 2022

Abstract

In today's fast-paced world of information and technology, it's impossible to do anything without a connection to the internet. Due to the rising level of competition in the market, small and medium-sized businesses (SMEs) that are owned and operated by business people need to make use of digital media to raise their brands' visibility and hence their competitiveness. In order to help MSME actors in Buah Batu District continue to grow and develop, the mentorship program for selected partners aims to assist them in developing innovative goods. The MSME actors in Buah Batu District are likely to benefit from assistance related to the district's online web platform, which has been established. It has been determined that in order to help MSME actors (including those designing product labels and packaging) learn about online marketing, the team will offer online marketing education workshops. They will also develop a better product website, integrate the site with helpful applications, and create an updated database system that can be relied upon.

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Journal Info

Abbrev

jupe

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

Jurnal Penyuluhan diterbitkan dalam rangka mengkomunikasikan hasil-hasil penelitian tentang pengembangan kapasitas manusia di berbagai bidang, di aras mikro, messo, dan makro. Peneliti, pelaku bisnis, pemegang kebijakan, akademisi, penyuluh, dan peminat pengembangan ilmu dan aspek praktis dalam ...