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All Journal Jurnal Penyuluhan Journal of Animation & Games Studies JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Narada : Jurnal Desain dan Seni Jurnal Ekonomi Action Research Literate (ARL) Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan Journal of Ekonomics, Finance, and Management Studies
Mochamad Yudha Febrianta
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Analisis Ulasan Indie Video Game Lokal pada Steam Menggunakan Analisis Sentimen dan Pemodelan Topik Berbasis Latent Dirichlet Allocation Mochamad Yudha Febrianta; Sri Widiyanesti; Syahrul Robbiansyah Ramadhan
Journal of Animation and Games Studies Vol 7, No 2 (2021): Oktober 2021
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jags.v7i2.5162

Abstract

Video game merupakan produk Ekonomi Kreatif yang berkembang pesat dan mempengaruhi perekonomian dunia. Di antara para pelakunya, pengembang indie video game memiliki keterbatasan sumber daya dan bergantung pada jasa distribusi digital untuk menjual produknya. Steam merupakan platform distribusi digital video game dengan fitur ulasan yang dapat dijadikan acuan pengembangan video game. Ulasan produk online cenderung berjumlah banyak dan beragam sehingga menimbulkan tantangan bagi para pengembang indie video game untuk menganalisisnya. Penelitian ini bertujuan untuk melakukan analisis berbasis machine learning terhadap ulasan produk indie video game di Steam secara otomatis. Metode yang digunakan adalah analisis sentimen dengan algoritma klasifikasi Naïve Bayes dan pemodelan topik berbasis LDA menggunakan perangkat lunak Rapidminer dan RStudio. Hasil penelitian menunjukkan sentimen positif dominan sebesar 69.8% dengan akurasi algoritma 75.45%. Penelitian ini juga menunjukkan bahwa “story”, “character”, “music”, dan “art” termasuk istilah yang sering muncul di antara topik-topik dominan.
The Dependency of Supply Chain Management and Product Quality on Product Innovation Mochamad Yudha Febrianta; Muhammad Indra; Sri Widianesty
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2398

Abstract

One of the challenges faced by fashion MSMEs (Micro, Small and Medium Enterprises) in Bandung is the poor quality of their products. Product quality is one of the important aspects to consider while aiming for strengthening competitiveness and customer satisfaction. Therefore, the fashion MSMEs need to continuously improve their product quality to be better and more reliable in order to gain consumer’s trust and satisfaction. Supply chain management has been proven to affect product quality. On the other hand, product innovation is also needed to ensure continuous improvement in product quality. This study applied a quantitative method to analyze the direct and indirect influence of supply chain management on product quality. The indirect influence used product innovation as an intermediating variable. The data were collected by distributing questionnaires among fashion MSMEs in Bandung area and processed by using SmartPLS 3.2.8. The inner model, outer model and bootstrapping were produced in data processing to identify the root causes of the problem based on the phenomena raised in this study. The analysis results showed that supply chain management has significant effects on product quality. Product innovation as a mediating factor also significantly affects the relationship between supply chain management and product quality. This study contributes as references for fashion MSMEs to improve their product quality through supply chain management and product innovation to achieve competitive advantages and high customer satisfaction rates. 
Online Marketing Education and Application Development for MSMEs in Buah Batu District Bandung Astri Wulandari; Bethani Suryawardani; Dandy Marcelino; Gandeva Bayu Satrya; Fat’hah Noor Prawita; Mochamad Yudha Febrianta
Jurnal Penyuluhan Vol. 18 No. 02 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202238834

Abstract

In today's fast-paced world of information and technology, it's impossible to do anything without a connection to the internet. Due to the rising level of competition in the market, small and medium-sized businesses (SMEs) that are owned and operated by business people need to make use of digital media to raise their brands' visibility and hence their competitiveness. In order to help MSME actors in Buah Batu District continue to grow and develop, the mentorship program for selected partners aims to assist them in developing innovative goods. The MSME actors in Buah Batu District are likely to benefit from assistance related to the district's online web platform, which has been established. It has been determined that in order to help MSME actors (including those designing product labels and packaging) learn about online marketing, the team will offer online marketing education workshops. They will also develop a better product website, integrate the site with helpful applications, and create an updated database system that can be relied upon.
IMPLEMENTASI VISION TECHNOLOGY PADA WEB-BASED TOURISM ATTRACTIONS PACKAGES AND MARKETING DI DESA LAKSANA, JAWA BARAT Muhammad Hablul Barri; Husneni Mukhtar; Istiqomah Istiqomah; Mochamad Yudha Febrianta
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 3 (2022): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1953.624 KB) | DOI: 10.31764/jmm.v6i3.7711

Abstract

Abstrak: Desa Laksana mempunyai banyak potensi, tetapi optimalisasi dan pelaksanaan dari tujuan penetapan sebagai destinasi Desa Wisata masih mengalami banyak hambatan dari sisi bagaimana pengelolaan dan konsep dari desa wisata yang ingin dilaksanakan. Tujuan kegiatan pengabdian masyarakat ini adalah membantu Desa laksana dalam mempromosikan potensi wisata serta mengoptimalkan wisata alam yang ada menggunakan solusi teknologi. Metode yang digunakan adalah pendampingan pembuatan blue print paket wisata melalui pembuatan website dan pembuatan konsep wisata budaya dengan menggunakan Animasi Proyektor dan Laser Uap sebagai nilai tambah desa wisata. Hasil dari kegiatan ini adalah sebuah paket wisata Desa Kamojang dengan konsep pertunjukan geothermal berbasi teknologi dengan tetap menonjolkan seni dan budaya masyarakat sekitar. Sebanyak 99% masyarakat yang disurvei sangat antusias dengan kegiatan yang terlaksana, dan berharap agar program ini memberikan inovasi secara berkelanjutan untuk meningkatkan ekonomi warga sekitar.Abstract: Laksana Village has a lot of potential, but the optimization and implementation of the goal of setting as a tourist village destination still has many obstacles in terms of how the management and concept of the tourist village to be implemented. The purpose of this community service activity is to help implement villages in promoting tourism potential and optimizing existing natural tourism using technological solutions. The method that used is assistance in making blue prints of tour packages through website creation and making cultural tourism concepts using Projector Animation and Steam Lasers as added value for tourist villages. The result of this activity is a Kamojang Village tour package with the concept of technology-based geothermal performances while still highlighting the arts and culture of the surrounding community. As many as 95% of the people surveyed are very enthusiastic about the activities implemented, and hope that this program provides continuous innovation to improve the economy of the surrounding residents. 
M-KIA 79 application version 2.0 for Integrated Healthcare Center services at Posyandu Kenangan in Samarinda Fetty Poerwita Sary; Mochamad Yudha Febrianta; Sri Widiyanesti; Milleniartha Moslem
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 7, No 3 (2022): August 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v7i3.7064

Abstract

Posyandu is a form of Community Based Health Efforts which is managed from, by, for, and with the community, in order to empower the community and provide convenience to the community in obtaining basic health services. Based on field data, it was found that the problems faced by the Posyandu Kenangan were the limited number of cadres, unrepresentative places due to frequent flooding, lack of awareness about Posyandu and data histories that was often lost and scattered due to flooding. The purpose of this activity is to develop an application called M-KIA 79 Version 2.0. The implementation of this community service will fulfill the SDG's goals, namely good health and welfare, quality education and sustainable cities and communities. This community service is carried out in the form of producing the M-KIA 79 Application which will be used by Posyandu Kenangan’s cadres in recording the health history of infants, toddlers, and pregnant women and socializing the use of the M-KIA 79 Application. The implementation of making this application is carried out using several approaches to Design Analysis and System Design. The results of this study are in terms of socialization of the M-KIA 79 application, the community response is 95% agree and this application can be well received by the community, posyandu cadres and health centers.
Digital Tools for Co-working Space Batununggal Using Digital-Ads, AR-Based Socmed Content, and Enterprise Resource Planning Bethani Suryawardani; Astri Wulandari; Gandeva Bayu Satrya; Dandy Marcelino; Fat’hah Noor Prawita; Mochamad Yudha Febrianta; Tarandhika Tantra
Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/19202341777

Abstract

The rise of information and technology requires all businesses and nonprofits to digitize. The co-working facility in Bandung's Batununggal District does the same. Batununggal co-working facility intends to promote locals' creativity and host start-up actors. This community service targets MSME actors and inhabitants in Bandung's Batununggal subdistrict, those who have established a business and those who will establish a business. Workshops on digital technologies, digital ads, and AR-based social media content offer business actors insight and competence. Participants also received training on enterprise resource planning to help manage and integrate corporate operations in Batununggal, Bandung. This series of community service activities increased participants' insight into digital-based promotional strategies and the use of digital tools and digital ads for their products; increased participants' insight and competence in managing and integrating business using the ERP system; trained participants to use AR technology on social media, especially Instagram, to promote their products.
Analyzing Dating Application Adoption Towards Behavioral Intention Using A Utaut2 (Case Study: Premium Bumble User In Indonesia) Laudza Tsabitul Azmi Setiawan; Mochamad Yudha Febrianta
eProceedings of Management Vol 10, No 4 (2023): Agustus 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has changed the current style of socializing, and dating applications have become an interesting topic of conversation in Indonesia. Rakuten Insight states that interactions on dating apps increased by 32% during Covid-19, and dating app usage increased by 19% over one year. Bumble is one of the biggest dating apps in the world. The purpose of this study was to investigate the factors associated with technology acceptance and use of the Bumble application. The research framework used in this study is UTAUT2. Data collection was processed using a questionnaire technique which was distributed to all Bumble users who are domiciled in Indonesia. Data analysis will use SmartPLS 3.2.9 which produces outer model testing and inner model testing. Descriptive analysis in this study is needed to understand more deeply about the characteristics of the respondents and their assessment of Bumble. The results show that there are five significant factors that influence Use Behavior and Behavioral Intention of Bumble users in Indonesia, namely Performance Expectancy, Social Influence, Facilitating Conditions, Price Value, and Habit and have a significant positive effect on Behavioral Intention. Meanwhile, Behavioral Intention and Habit have a significant positive influence on Use Behavior.Keywords-Bumble, UTAUT2, use behavior, behavior intention, Indonesia
Pengaruh Customer Review Dan Influencer Endorsement Terhadap Purchase Intention Dengan Trust Sebagai Variabel Moderasi Pada Produk Ms Glow Shofia Putri Rhamdani; Mochamad Yudha Febrianta
eProceedings of Management Vol 10, No 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Perkembangan teknologi internet di Indonesia memudahkan masyarakat Indonesia salah satunya berbelanja kebutuhansehari-hari. Salah satu kebutuhan masyarakat Indonesia terutama dikalangan wanita saat ini yaitu rangkaian perawatanwajah atau skincare. Perawatan wajah kini menjadi produk yang paling laris di e-commerce salah satunya adalahbrand skincare MS Glow. MS Glow dinobatkan menjadi skincare paling laris di e-commerce pada tahun 2021. Makadari itu penelitian ini bertujuan untuk menganalisis pengaruh dari customer review, influencer endorsement dan trustterhadap purchase intention terhadap produk MS Glow di Indonesia. Metode penelitian yang digunakan dalampenelitian ini dengan menggunakan metode kuantitatif, penyebaran kuesioner kepada 385 responden di Indonesiayang mengetahui produk MS Glow, berminat terhadap produk MS Glow dan pernah membaca review dari customermaupun influencer. Teknik analisis data pada penelitian ini menggunakan Structural Equation Model (SEM) softwareSmartPLS. Hasil pada penelitian ini menunjukan bahwa customer review dan influencer endorsement berpengaruhsecara positif, akan tetapi dalam penelitian ini trust dapat memoderasi customer review terhadap purchase intentionnamun tidak memoderasi influencer endorsement terhadap purchase intention. Hasil penelitian ini dapat digunakanoleh pembaca sebagai sumber informasi tambahan dan kepada pihak perusahaan MS Glow untuk mengevaluasistrategi pemasarannya, meningkatkan formulasi dan kualitas produk sehingga tetap menjaga ulasan dari konsumen.Kata Kunci-Customer Review, eWOM, Influencer Review, Trust dan Purchase Intention.
THE INFLUENCE OF LIVE STREAMING FEATURES ON PURCHASE INTENTION FROM THE CONSUMER FUNCTIONAL EXPERIENCE AND EMOTIONAL CONTAGION PERSPECTIVE Tiara Oktapiani; Mochamad Yudha Febrianta
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The massive growth in popularity of TikTok in Indonesia over the past few years has had a huge impact on economic growth in Indonesia. TikTok facilitates its users to reach a wider audience by utilizing the live broadcast feature, thus increasing their chances of attracting new customers. The purpose of this study is to investigate the factors that influence consumer purchase intentions on the live streaming platform, especially from the functional consumer experience and emotional contagion perspective. This study was studied using a quantitative descriptive methodology with data collection techniques in the form of a questionnaire-based survey and literature study. Then, the collected data were then analysed using a partial least square with the statistical software SmartPLS.3.2.9. The results indicated that Erigo Store live streaming features in interactivity and convenience has a positive significant influence on the consumer functional experience, pleasant emotion, emotional trust, and purchase intention. Therefore, interactivity has no positive significant influence on purchase intention. Also, at the low structural level, the consumer's functional experience, pleasant emotion, and emotional trust have a positive significant influence on mediating the link between the Erigo Store live streamers' interactivity and the live streaming convenience in relation to the intention to make a purchase.
Analysis Of The Influence Of Service Quality And Food Quality On The Behavioral Intentions Of Burger King Online Food Delivery Customers In Bandung City With Customer Satisfaction As An Intervening Variable Alfrida Wira Kusuma Astuti; Mochamad Yudha Febrianta
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3. (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8788

Abstract

With the rapid technological advancement, individual demands have evolved, prompting Indonesians to engage in online buying and selling. This trend extends beyond physical goods, as there is an increasing preference for utilizing Online Food Delivery (OFD) services, simplifying food orders. This study focuses on the challenges faced by Burger King's online food delivery customers, stemming from service and food quality issues, ultimately impacting satisfaction and behavioral intentions. Therefore, this study aims to determinane effect of service quality and food quality on customer satisfaction and customer behavioral intentions of Online Food Delivery Burger King customers in the city of Bandung with customer satisfaction as an intervening variable. This study uses the independent variable, namely service quality which includes perceived control, convenience, customer service, fulfillment and food quality, the intervening variable is customer satisfaction and the selected dependent variable is behavioral intention. Employing a quantitative approach, the study's population comprises Burger King's online food delivery customers, with a sample size of 400 in Bandung. Data collection involves distributing online questionnaires via Google Forms, targeting users residing in Bandung who utilize the Burger King app. The research methodology encompasses descriptive quantitative analysis through SEM-PLS examination, using SmartPLS 3.0 software. The findings demonstrate that perceived control, convenience, customer service, fulfillment, and food quality all positively and significantly impact customer satisfaction, which subsequently positively influences behavioral intentions. This study proposes recommendations for companies to enhance service quality, particularly regarding customer service accessibility, and to prioritize food quality by offering fresh products.
Co-Authors Akhmadi Akhmadi Alfrida Wira Kusuma Astuti Andreas Rio Adriyanto Astri Wulandari Athifa Sri Ismiranti Bethani Suryawardani Dandy Marcelino Dandy Marcelino Farrel Adhirajasa Fat’hah Noor Prawita Fat’hah Noor Prawita Fetty Poerwita Sary Galuh Sudarawerti Gandeva Bayu Satrya Husneni Mukhtar Istiqomah Laudza Tsabitul Azmi Setiawan Marcelino, Dandy Milleniartha Moslem Muhammad Hablul Barri Muhammad Indra Muharman Lubis Nadira Ochell Andrea Prawita, Fat’hah Noor Puspawati, Ni Nengah Nitha Rafian Ramadhani Ramadhan, Anka Jelang Shidqi, Farhan Shofia Putri Rhamdani Sri Widianesty Sri Widiyanesti Sukandar, Galang Pramudika Syahrul Robbiansyah Ramadhan Tarandhika Tantra Tegar Faiqul Hamman Basuki Tiara Oktapiani