JURNAL ILMIAH SIMANTEK
Vol 6 No 2 (2022): JURNAL ILMIAH SIMANTEK

PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU LOKAL MEREK COMPASS

WISNU YUSDITARA (UNIVERSITAS GRAHA NUSANTARA)
HANNA MEILANI DAMANIK (UNIVERSITAS HKBP NOMMENSEN)
MARTIN LUTER PURBA (UNIVERSITAS HKBP NOMMENSEN)
HENDRIK E.S. SAMOSIR (UNIVERSITAS HKBP NOMMENSEN)

Article Info

Publish Date
31 May 2022

Abstract

This study aims to see how the influence of brand image and promotion to influence consumer purchasing decisions on local shoes brand Compass. This study uses a snowball sampling method on respondents aged 20-34 years in the city of Medan. The results of the study conclude that the brand image built by Compass has a positive impact on increasing purchasing decisions for Compass brand shoes, it means that the positive influence caused is not visible. The promotion variable carried out by Compass has a positive impact on increasing purchasing decisions for branded shoe products, the impact of this promotion also significantly affects the decisions of potential consumers.

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Journal Info
JURNAL ILMIAH SIMANTEK
Website

Abbrev

JIK

Publisher

LP2MTBM MAKARIOZ

Subject

Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health

Description

Jurnal Ilmiah Simantek is refereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business ...