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All Journal JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI
HENDRIK E.S. SAMOSIR
UNIVERSITAS HKBP NOMMENSEN
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PENGARUH ORIENTASI BISNIS DAN KEPUASAN BISNIS TERHADAP KOMITMEN ORGANISASIONAL DAN DAMPAKNYA TERHADAP KINERJA BISNIS IBO HANNA M. DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH MAKSITEK Vol 5 No 3 (2020): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

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Oriflame is one of company that uses MLM (Multi Level Marketing) strategies in marketing its products. The model used by this company is the IBO (Independent Business Owner) where in this way the company gives freedom to agents independently to be able to compete in the marketplace. Oriflame needs IBOs who are committed to building their business network because IBOs have a very high role in achieving the goals of Oriflame. Business orientation and business satisfaction will cause IBO commit to the business runs. There were 52 IBOs who were respondents in this study with a minimum level of 9% in February 2020. This study used a variance-based or component-based approach with PLS analysis orientation. Based on this research, it can be concluded that the results of this study indicate that business satisfaction has a positive effect on organizational commitment with a coefficient value of 0.860, business orientation has a positive effect on organizational commitment with a coefficient value of 0.092, organizational commitment has a positive effect on IBO business performance with a value coefficient 0.918.
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN MELAKUKAN PEMBELIAN PRODUK PAKAIAN (STUDI KASUS PADA SHOPEE) HANNA MEILANI DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH KOHESI Vol 5 No 3 (2021): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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This study aims to analyze how brand image and service quality influence consumer decisions in purchasing study clothingproducts at Shopee. The sampling technique used snowball sampling and analyzed by logistic regression. The results showthat the better the brand image in consumers perspective, the more likely consumers are to buy clothes on the Shopee siteand the better Shopee is able to serve consumer needs, the more likely consumers are to make purchases of clothes on thebuying and selling site.
ANALISIS DAMPAK GRATIS ONGKOS KIRIM DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA E - COMMERCE SHOPEE WISNU YUSDITARA; HANNA MEILANI DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH KOHESI Vol 6 No 1 (2022): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Abstract

Competition between fellow e-commerce is getting tougher, especially during the covid pandemic because of the limitationsof people to go out of the house, e-commerce buying and selling sites are one of the safest places to buy the productsneeded. Public image of the brand and the absence of product delivery costs will affect purchasing decisions.They conducted the study on 62 respondents using the dummy variable regression method to see their purchasingdecisions. The results show that a good brand image will improve product purchasing decisions while consumers will bemore interested in buying products on the day Shoppe provides many free shipping vouchers.
PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU LOKAL MEREK COMPASS WISNU YUSDITARA; HANNA MEILANI DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH SIMANTEK Vol 6 No 2 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study aims to see how the influence of brand image and promotion to influence consumer purchasing decisions on local shoes brand Compass. This study uses a snowball sampling method on respondents aged 20-34 years in the city of Medan. The results of the study conclude that the brand image built by Compass has a positive impact on increasing purchasing decisions for Compass brand shoes, it means that the positive influence caused is not visible. The promotion variable carried out by Compass has a positive impact on increasing purchasing decisions for branded shoe products, the impact of this promotion also significantly affects the decisions of potential consumers.
Co-Authors Hanna M. Damanik Martin Luter Purba Yusditara, Wisnu