Digital Marketing and Sustainable Tourism for Tourist Villages in Bangli Regency

I Putu Aban Wibawa (PT. Cahaya Hidup Bali Sentosa)
I Putu Astawa (Politeknik Negeri Bali)
Ni Made Rai Sukmawati (Politeknik Negeri Bali)
I Wayan Basi Arjana (Politeknik Negeri Bali)
I Gusti Putu Sutarma (Politeknik Negeri Bali)

International Journal of Glocal Tourism
Vol. 3 No. 2 (2022): International Journal of Glocal Tourism - June 2022

Purpose: This research is to analyze the application of digital marketing to support sustainable tourism in each tourist village in Bangli Regency, Bali, Indonesia. Research methods: The data collection method used in this study is a phenomenological approach. From the phenomena that happens, the researchers understood it more deeply by looking for concepts and theoretical foundations that are relevant. Findings: The digital marketing model can make it easier for tourists to find tourist villages in Bangli Regency. It is also hoped that the negative impact on the natural environment caused by conventional promotional media can be reduced. Implication: The outcome of this research is a digital marketing model that supports sustainable tourism in each tourist village in Bangli Regency from an environmental, economic, and socio-cultural perspectives.