Jurnal Manajemen Bisnis Unbara
Vol 3 No 1 (2022)

PENGARUH LOGISTIC SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN JASA KURIR DI KANTOR POS PALEMBANG

Nourma Wulanda (Universitas Baturaja)



Article Info

Publish Date
07 Jul 2022

Abstract

This study aims to determine (1) How the impact of timeliness to cunsomer satisfaction at Post Office Palembang, (2) How the impact of accuracy of order to cunsomer satisfaction at Post Office Palembang, (3) How the impact of quality of information to cunsomer satisfaction at Post Office Palembang, and (4) How the impact of quality of contact personnel to cunsomer satisfaction at Post Office Palembang. The study design used is eksplanatory. The samples used were 100 respondens. To measure the influence between variables, used multiple linear regression and to test the hypotheses used to test the hypothesis F and t. Results of the study are: (1) Timeliness have a positive and significant effect to cunsomer satisfaction at Post Office Palembang, (2) Accuracy of order have a positive and significant effect to cunsomer satisfaction at Post Office Palembang, (3) Quality of information have a positive and significant effect to cunsomer satisfaction at Post Office Palembang, and (4) Quality of contact personnel have a positive and significant effect to cunsomer satisfaction at Post Office Palembang.

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Journal Info

Abbrev

JMBU

Publisher

Subject

Economics, Econometrics & Finance Education Other

Description

Jurnal Manajemen Bisnis Unbara (JMBU) adalah jurnal yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja Indonesia yang menyajikan berbagai tulisan ilmiah dalam bentuk hasil penelitian kajian di bidang manajemen. Diterbitkan secara berkala dua kali dalam ...