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All Journal Jurnal Manajemen Bisnis Unbara Jurnal Abdimas Mahakam Jurnal Ilmiah Ekonomika (JIE)
Nourma Wulanda
Universitas Baturaja
Economics, Econometrics & Finance Education Other

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PENGARUH LOGISTIC SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN JASA KURIR DI KANTOR POS PALEMBANG Nourma Wulanda
Jurnal Manajemen Bisnis Unbara Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i1.1395

Abstract

This study aims to determine (1) How the impact of timeliness to cunsomer satisfaction at Post Office Palembang, (2) How the impact of accuracy of order to cunsomer satisfaction at Post Office Palembang, (3) How the impact of quality of information to cunsomer satisfaction at Post Office Palembang, and (4) How the impact of quality of contact personnel to cunsomer satisfaction at Post Office Palembang. The study design used is eksplanatory. The samples used were 100 respondens. To measure the influence between variables, used multiple linear regression and to test the hypotheses used to test the hypothesis F and t. Results of the study are: (1) Timeliness have a positive and significant effect to cunsomer satisfaction at Post Office Palembang, (2) Accuracy of order have a positive and significant effect to cunsomer satisfaction at Post Office Palembang, (3) Quality of information have a positive and significant effect to cunsomer satisfaction at Post Office Palembang, and (4) Quality of contact personnel have a positive and significant effect to cunsomer satisfaction at Post Office Palembang.
Pengenalan Potensi Bisnis Digital bagi Siswa Yayasan Asyifa Baturaja Angga Gultom; Alima Shofia; Yudi Tusri; Nourma Wulanda; Mailani Rabiulkhri; Rani Anwar
Jurnal Abdimas Mahakam Vol. 8 No. 01 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v8i01.2543

Abstract

Abstrak Program pengabdian pengenalan potensi bisnis digital ini dilaksanakan selama periode masa ta'aruf siswa madrasah (Matsama), dengan metode pendekatan berbasis partisipatif dan edukatif untuk melibatkan siswa secara aktif dalam memahami konsep bisnis digital. Hasil dari program ini menunjukkan bahwa siswa-siswa Yayasan Asyifa Baturaja memiliki antusiasme tinggi terhadap pengenalan bisnis digital serta memahami konsep-konsep dasar penggunaan media sosial sebagai alat pemasaran digital. Beberapa siswa bahkan mulai merencanakan dan mengembangkan usaha kecil berbasis online, Program ini juga berperan dalam menginspirasi siswa untuk menjadi wirausaha mandiri dan berkontribusi positif bagi perkembangan ekonomi masyarakat di sekitar mereka. Kata Kunci: Potensi, Bisnis Digital; Yayasan Asyifa
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KERIPIK SINGKONG PEDAS (Studi Kasus Pada Dona Home Industry Food and Snack di Baturaja) Anisa Wahida; Rosmala Dewi; Nourma Wulanda
Ekonomika Vol. 18 No. 1 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study discusses the Influence of Product Quality (X1), and Price (X2) on Purchase Decisions (Y) a case study on Dona home food and snack industry in Baturaja. The population in this study is consumers who shop directly at the Dona home industry food and snack store in Baturaja which totals 88 people. This study is quantitative research with the analysis method used, namely Multiple Linear Regression Analysis which uses Validity and Reliability Tests. The results of the analysis show that Product Quality and Price Variables affect Purchase Decisions both partially and simultaneously. The coefficient of determination (R2) was obtained as 0.595. This shows that the contribution of Product Quality (X1) and Price (X2) to the Purchase Decision (Y) of the Product is 59.5% while the remaining 40.5% is influenced by other variables that are not included in this model such as promotion, distribution channel (Kotler, P., & Keller, 2016).
PENGARUH E-COMMERCE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KERIPIK DONA BATURAJA (STUDI KASUS PADA PENJUALAN DI APLIKASI SHOPEE) Ike Yuliantika; Rosmala Dewi; Nourma Wulanda; M. Agus Kurniawan; Dyah Ayu Putriani
Ekonomika Vol. 18 No. 2 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to analyze the influence of e-commerce and productdesign on the purchasing decisions of Keripik Dona Baturaja throughthe Shopee application. Data collection was carried out by distributingquestionnaires to 80 respondents. The data analysis technique usedwas multiple linear regression. The results showed that partially, the ecommercevariable had a significant effect on purchasing decisions,with a t-value of 5.693. Likewise, the product design variable also hada significant effect, with a t-value of 5.914 and a significance value of0.200 (α > 0.05). Simultaneously, e-commerce and product designjointly had a significant influence on purchasing decisions, with an Fvalueof 101.092. The coefficient of determination (R²) was 0.724,indicating that 72.4% of the variation in purchasing decisions wasinfluenced by e-commerce and product design, while the remaining27.6% was influenced by other variables outside the scope of thisstudy, such as product quality, price, and promotion (Buchari Alma,2018:96).
Co-Authors Alima Shofia Angga Gultom Anisa Wahida Dyah Ayu Putriani Ike Yuliantika M. Agus Kurniawan Mailani Rabiulkhri Rani Anwar Rosmala Dewi Yudi Tusri