Jurnal Art Nouveau
Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial

PERANCANGAN MEDIA PROMOSI EKOWISATA MANGROVE WONOREJO SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Laziem, Syarful (Unknown)
Bahruddin, Muh (Unknown)
Yosep, Sigit Prayitno (Unknown)



Article Info

Publish Date
06 Mar 2015

Abstract

Abstract: Ecotourism Mangrove Wonorejo is one of the sites that have potential in the city of Surabaya. Mangrove Wonorejo also has the potential of natural beauty and cultural wealth of high value in the market Ecotourism industry. The problem is less widely known as other tourist. In terms of promotion, this time Mangrove Wonorejo only carry out promotional activities in the form of banners and only installed around the sights alone. In addition, a website designed Mangrove Wonorejo not much visited by visitors. This resulted in information about Ecotourism Mangrove Wonorejo less known by the public. The purpose of this research is directed at designing a media campaign Ecotourism Mangrove Wonorejo to increase brand awareness. So from this problems takes some effort to increase brand awareness, one of which is to design the appropriate media campaign for Ecotourism Mangrove Wonorejo who can provide information to the public to increase brand awareness in place Ecotourism Mangrove Wonorejo. Keywords: Design, Eco-tourism, Brand Awareness.

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Journal Info

Abbrev

ArtNouveau

Publisher

Subject

Arts Humanities

Description

Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis ...