Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

Pengaruh Kualitas Produk, Kualitas Pelayanan dan Pemasaran Digital Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Apartemen Kemang Grup PT Pudjiadi Prestige Tbk Jakarta

Anis Rostiani (Unknown)
Rahayu Lestari (Unknown)
Andini Nurwulandari (Unknown)

Article Info

Publish Date
20 Feb 2022

Abstract

The purpose of this research are to analysis effect of product quality, quality of service and digital marketing to customer loyalty through customer satisfaction. 150 people for sampel from tenant and People who have ever rented on Kemang Apartment Group PT Pudjiadi Prestige Tbk. Data were collected by questionnaires and Structural Equation Model (SEM) were applies as an analysis technique. The results analysis showed that product quality, quality of service and digital marketing positive effect on customer loyalty through customer satisfaction. The Implication is product quality, quality of service and digital marketing need to be increased in order to improve customer loyalty through customer satisfaction.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
671.463 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Website

Abbrev

fairvalue

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance

Description

The Aim of this Fair Value : jurnal Ilmiah Akuntansi dan Keuangan is the media for scientific studies resulting from research, thoughts and critical-analysis studies on accounting, financial, Cooperative and SMEs issues in Indonesia and southeast asia especially and also in the world. The intended ...