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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Anis Rostiani
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Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Kualitas Pelayanan dan Pemasaran Digital Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Apartemen Kemang Grup PT Pudjiadi Prestige Tbk Jakarta Anis Rostiani; Rahayu Lestari; Andini Nurwulandari
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.463 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.1309

Abstract

The purpose of this research are to analysis effect of product quality, quality of service and digital marketing to customer loyalty through customer satisfaction. 150 people for sampel from tenant and People who have ever rented on Kemang Apartment Group PT Pudjiadi Prestige Tbk. Data were collected by questionnaires and Structural Equation Model (SEM) were applies as an analysis technique. The results analysis showed that product quality, quality of service and digital marketing positive effect on customer loyalty through customer satisfaction. The Implication is product quality, quality of service and digital marketing need to be increased in order to improve customer loyalty through customer satisfaction.
Co-Authors ANDINI NURWULANDARI Rahayu Lestari