FACTORS THAT INFLUENCE ON THE DEVELOPMENT OF PAID AGRO-TOURISM IN THE MARKET TRANSMISSION VILLAGE

Adelina Lubis (Master of Management Study Program, Postgraduate, Universitas Medan Area)
Indah Apriliya (Agrotechnology Study Program, Faculty of Agriculture, Universitas Medan Area)
Kartika Anggraeni Simbolon (Management Study Program, Faculty of Economics and Business, Universitas Medan Area)
Nurul Wardani Lubis (Management Study Program, Faculty of Economics, Universitas Negeri Medan)

Jurnal Ekonomi
Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022

Pasar Melintang Village has a stretch of rice fields that have not been widely developed into an agro-tourism destination in North Sumatra. The purpose of this study was to examine what factors influence the development of agro-tourism in Pasar Melintang Village in Deli Serdang. The respondents of this study amounted to sixty-three people who live in Lubuk Pakam District and have visited the location, the sampling technique used is a combination of purposive and accidental sampling with the following criteria: 1) minimum age 17 years, 2) minimum high school education, 3) have visited rice field tourism sites. The analysis technique uses Confirmatory Factor Analysis with eleven-factor variables. Of the eleven variables, three factors were formed: attractiveness, management, and community participation