International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 1 (2021): February 2021

Marketing Strategies of Travel and Tourism Industry

Ganatra, Varsha (Unknown)
Utama, A.A. Gde Satia (Unknown)
Pawar, Purvika (Unknown)
Verma, Sahil (Unknown)
Pandey, Rudresh (Unknown)
Whiryawan, Jhonathan (Unknown)
Sin, Liem Gai (Unknown)
Ling, Chong Chiew (Unknown)
Kee, Daisy Mui Hung (Unknown)
Jin, Chai Yeong (Unknown)
Min, Tan Hui (Unknown)
Chen, Lim Sin (Unknown)

Article Info

Publish Date
20 Feb 2021

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.

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Journal Info
International Journal of Tourism and Hospitality in Asia Pasific
Website

Abbrev

IJTHAP

Publisher

AIBPM Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...