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All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education

Ganatra, Varsha

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Author-ID : 1739952

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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A Case Study on Key Success Factors of Garuda Indonesia Airlines Ganatra, Varsha; Sinha, Rupesh; Chawla, Pooja; Yi, Tan Chi; Kee, Daisy Mui Hung; Fei, Neng Mei; Leng, Law Sin; Hui, Foung Hann; Sentosa, Reinaldo Gerald; Sin, Liem Gai; Gupta, Apurv; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airline’s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.

Marketing Strategies of Travel and Tourism Industry Ganatra, Varsha; Utama, A.A. Gde Satia; Pawar, Purvika; Verma, Sahil; Pandey, Rudresh; Whiryawan, Jhonathan; Sin, Liem Gai; Ling, Chong Chiew; Kee, Daisy Mui Hung; Jin, Chai Yeong; Min, Tan Hui; Chen, Lim Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.

An Empirical Study on Customer Satisfaction, Perception, and Brand Image in Starbucks Coffee in India, Asia Pandey, Rudresh; Ganatra, Varsha; Jamnik, Sonali; Goel, Pragya; Goyal, Priyanshi; Xuan, Chian Lee; Kee, Daisy Mui Hung; Mein, Hee Hui; En, Lim Xiao; Zen, Lee Jen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

This study focuses on the brand image, experience, quality, and services offered by Starbucks that will bring customer loyalty from customer satisfaction. The study analyzes how customer loyalty and brand experience affect the quality improvements of Starbucks Coffee as corporate brands play a vital role in achieving higher company’s performance, like sales. It makes more incentives to satisfy the potential customers and develops a drawn-out relationship with them. This study concludes that companies with higher customer loyalty and satisfaction tend to have higher market share, and move further by cost reduction. Therefore, companies could substantially pay attention to all of these variables to have an everlasting profitability as this will lead to gain competitive advantage in the market.

A Study on Consumer Satisfaction with Respect to Samsung Gadgets Ganatra, Varsha; Aryani, Dwi Nita; binti Abd. Rahman, Nur Insyirah; Kee, Daisy Mui Hung; binti Fadzil, Nur Farra Diana; binti Hassan, Nur Iffah Atirah; binti Esa, Nur Khadijah; Mamtani, Meghna
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

This study investigates the level of customer satisfaction with the use of Samsung gadgets, the aspects of Samsung gadgets that are most satisfying, and the differences in customer satisfaction levels based on demographics. The data for this research was obtained from 134 respondents by primary study through a questionnaire survey made for Samsung consumers to know the level of consumer satisfaction on the use of Samsung gadgets. The data were then gathered, reviewed, and classified according to the research questions and objectives stated. Tables were used to present quantitative data whereas qualitative data were present narratively. These findings indicate that the aspect that most consumers are satisfied with is the Samsung gadgets' quality.

Factors that Lead Amazon.com to A Successful Online Shopping Platform Warrier, Uma; Singh, Padmalini; Jien, Chuah Wei; Kee, Daisy Mui Hung; Yi, Goi Zi; Jiann, Tan Woei; Liang, Tan Yong; SB, Gopika; Nair, Suji; Nair, Rajesh Kumar; Lokhande, Swapnil Digambar; Ganatra, Varsha
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.

The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL Pandey, Rudresh; Ganatra, Varsha; Sonawane, Harsh; Binti Mohd Fauzi, Fahada Nur; Kee, Daisy Mui Hung; Binti Mohd Yasir, Nur Hafizah; Binti Suhairi, Nur Fatini Farisya; Binti Md Zamri, Nur Afeza Azila
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

The study seeks to analyze the impact on DHL courier service as well as its customer satisfaction of global trends. The research was conducted by collecting data from the company websites, personal experiences, different theories, and some statistical details. Surveys were also carried out to gather information about its courier service and customer satisfaction. The findings showed that the pattern of logistics has a major effect on organizational and customer satisfaction.

Impact of Covid-19 on Business Performance: A Case Study of Starbucks Sinha, Rupesh; Ganatra, Varsha; Pandey, Priya; Arumugan, Deepaa Darshanie Lim A/P; Kee, Daisy Mui Hung; Lekha, Gopalam Sree; Kumar, Navaneetha; Kew, Sin Dee; Dhupad, Asha; Nair, Rajesh Kumar; Tenh, Ying Ying; Yue, Haoran
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.

Trust, Perceived Support and Organizational Citizenship Behavior Among Undergraduate Students in Universiti Sains Malaysia Kee, Daisy Mui Hung; Syazwan, Muhammad Akif; Rusydi, Mohd Danial; Anwar, Mohd Arief; Islah, Mohd Hazim; Khan, Yasmeen Firoz; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Most research on organizational citizenship behavior (OCB) has been conducted in industrial or organizational environments. This paper explores the concept of OCB among undergraduate students in Universiti Sains Malaysia. This paper investigates the link between trust, perceived support, and OCB. The findings indicate that students with high-quality social exchange relationships with their lecturers, classmates, and university are more likely to develop OCB. This indicates that trust and perceived support lead to OCB among undergraduate students. This study provides important insight to university management and academic staff about how trust and perceived support can boost their students’ OCB. The survey was carried out through Google Form. These data were analyzed using SPSS.

A Study of Subway Marketing 4P Strategy Ganatra, Varsha; Utama, A.A. Gde Satia; Puran, Puran; Pandey, Rudresh; Qi, Liang Mei; Kee, Daisy Mui Hung; Ling, Irene Saw Ai; Sien, Lim Hooi; Tien, Tan Jia; Ramadhan, Hafizh Sasining; Sin, Liem Gai; Pandey, Madhu Ashok
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.

The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Nair, Rajesh Kumar; Sinha, Rupesh; Crasto, Sheryl George; Kian, Khor Wee; Kee, Daisy Mui Hung; Binti Abdullah, Shamin Athirah; Zaidi, Siti Nuraliah Ninti; En, Tan Shiaw; Jain, Arun Kumar; Valecha, Pallavi M; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.

Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/P Perak Kerof, Chareeya Anwar, Mohd Arief Arumugan, Deepaa Darshanie Lim A/P AV, Akshay binti Abd. Rahman, Nur Insyirah Binti Abdullah, Shamin Athirah binti Esa, Nur Khadijah binti Fadzil, Nur Farra Diana binti Hassan, Nur Iffah Atirah Binti Md Zamri, Nur Afeza Azila Binti Mohd Fauzi, Fahada Nur Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Bt Zainuddin, Najihah Bukhari, Muhammad Az-Zahid Chawla, Pooja Chee, Yaw Nee Chen, Lim Sin Crasto, Sheryl George Das, Abhijit Dhupad, Asha Doshi, Vrutika Dwi Nita Aryani Elviona, Anastasya En, Lim Xiao En, Tan Shiaw Espinoza, Miguel CÃ³rdova Fei, Neng Mei Fozeli, Aina Dayana Goel, Pragya Goyal, Priyanshi Gupta, Apurv Heng, Siew Wvy Huang, Chumengyao Hui, Foung Hann Islah, Mohd Hazim Izzuddin, Muhammad Jain, Arun Kumar Jamnik, Sonali Jian, Delon Ang Wern Jiann, Tan Woei Jiaze, Wei Jien, Chuah Wei Jin, Chai Yeong Kaakandikar, Rishikaysh Kamble, Ashwin Ravindra Kaur, Karishma Kee, Daisy Mui Hung Kew, Sin Dee Khalid, Nur Afifah Khan, Yasmeen Firoz Khoo, Wan Teng Khor, Shi Ying Kian, Khor Wee KJ, Sirisha Kumar, Navaneetha Lekha, Gopalam Sree Leng, Law Sin Liang, Tan Yong Ling, Chong Chiew Ling, Irene Saw Ai Lokhande, Swapnil Digambar Madan, Sahana Mahajan, Janhvi Mamtani, Meghna Mei, Hilari Mein, Hee Hui Min, Tan Hui Modawal, Ishaan MontaÃ±ez, Corina Elena Ochoa Mustafa, Ainin Sofiya Naik, Veena Nair, Rajesh Kumar Nair, Suji Nurhakim, Muhammad Azfar P V, Ranjith Pandey, Madhu Ashok Pandey, Priya Pandey, Rudresh Panwar, Varsha Pawar, Purvika Prasanth, Kiran Puran, Puran Qi, Liang Mei Qianya, Wang Ramadhan, Hafizh Sasining Rana, Rajeev Rao, Keshaav Reddy, L. Sudershan Rusydi, Mohd Danial Sabnis, Saili Sani, Norarnitasha Abdullah SB, Gopika Sentosa, Reinaldo Gerald Shastry, Kailash Shekar, Shetty Lavanya Sien, Lim Hooi Sin, Liem Gai Singh, Amisha Siddhu Singh, Padmalini Singri, Prarthana Sinha, Rupesh Sonawane, Harsh Sugumaran, Hareeprriya A/P Sunil, Kolhe Mayur Syazwan, Muhammad Akif Tenh, Ying Ying Teoh, Kok Ban Tien, Tan Jia Valecha, Pallavi M Verma, Sahil Warrier, Uma Whiryawan, Jhonathan Xuan, Chian Lee Yi, Goi Zi Yi, Tan Chi Yue, Haoran Zaidi, Siti Nuraliah Ninti Zen, Lee Jen

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