International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 2 (2021): June 2021

The Survival of Airasia During the Covid-19 Pandemic

Reddy, L. Sudershan (Unknown)
P V, Ranjith (Unknown)
Lim, Yu Cing (Unknown)
Kee, Daisy Mui Hung (Unknown)
Loo, Wen Ting (Unknown)
Cheah, Keng Tyng (Unknown)
Mak, Shuet Yee (Unknown)



Article Info

Publish Date
21 Jun 2021

Abstract

This research is to investigate the survival of AirAsia during the pandemic Covid-19. The findings will show how AirAsia faced challenges during the pandemic and ways to overcome them. This research underlined the challenges faced by AirAsia such as flight cancellation, decrease in demand, loss of new customers, and paying huge amounts of refunds. AirAsia used several ways such as controlling the operational cost, exploring new business, carrying out promotions, and applying for bank loans and weighing proposals. As a result, AirAsia’s financial problems would be solved by reducing operational costs and increasing the profit from other businesses.

Copyrights © 2021






Journal Info

Abbrev

IJTHAP

Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...