Users’ Perception on Their Experience with FamPay

Rudresh Pandey (ABES Engineering College)
K.S. Rao (CMS Business School, Jain (deemed to be University))
Rupali Chaurasiya (ABES Engineering College)
Nishant Upadhayay (ABES Engineering College)
Sairaj Hongekar (CMS Business School, Jain (deemed to be University))
Ajay Massand (CMS Business School, Jain (deemed to be University))
Sofea Zafiera binti Mohd Daud (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Nurin Jasmin Binti Mohamed Nazir (Universiti Sains Malaysia)
Nurathirah Binti Mohamed Harun (Universiti Sains Malaysia)
Parvina A/P Sangelee Thevan (Universiti Sains Malaysia)

Journal of the Community Development in Asia
Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.