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All Journal Journal of the Community Development in Asia
Nishant Upadhayay
ABES Engineering College
Humanities

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Users’ Perception on Their Experience with FamPay Rudresh Pandey; K.S. Rao; Rupali Chaurasiya; Nishant Upadhayay; Sairaj Hongekar; Ajay Massand; Sofea Zafiera binti Mohd Daud; Daisy Mui Hung Kee; Nurin Jasmin Binti Mohamed Nazir; Nurathirah Binti Mohamed Harun; Parvina A/P Sangelee Thevan
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.605 KB) | DOI: 10.32535/jcda.v4i1.997

Abstract

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.
Co-Authors Ajay Massand Daisy Mui Hung Kee K.S. Rao Nurathirah Binti Mohamed Harun Nurin Jasmin Binti Mohamed Nazir Parvina A/P Sangelee Thevan Rudresh Pandey Rupali Chaurasiya Sairaj Hongekar Sofea Zafiera binti Mohd Daud