Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia
Rupali Chaurasiya
ABES Engineering College
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Consumer Behavior towards Ready-to-Eat (RTE) Market: A Study of MTR Foods Rupali Chaurasiya; Rudresh Pandey; Priyanka Verma; Xin Hui Kek; Daisy Mui Hung Kee; Xin Yi Yeoh; Pei Jia Wah; Regina Rokiah
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.305 KB) | DOI: 10.32535/ijabim.v5i2.859

Abstract

MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India’s and Malaysia’s consumers against the ready-to-eat (RTE) market. Online research and survey were done to collect the results. The factors influencing the consumer behavior includes price, convenience, taste, and nutrition. Most of the respondents are willing to make recommendation about MTR Foods. MTR Foods can improve its brand awareness by making more advertisement as there is around 27.9% of the respondents do not recognize the brand. Additionally, MTR Foods may conduct research in different states and countries for the company’s future planning.
Users’ Perception on Their Experience with FamPay Rudresh Pandey; K.S. Rao; Rupali Chaurasiya; Nishant Upadhayay; Sairaj Hongekar; Ajay Massand; Sofea Zafiera binti Mohd Daud; Daisy Mui Hung Kee; Nurin Jasmin Binti Mohamed Nazir; Nurathirah Binti Mohamed Harun; Parvina A/P Sangelee Thevan
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.605 KB) | DOI: 10.32535/jcda.v4i1.997

Abstract

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.
Consumer Behavior towards Ready-to-Eat (RTE) Market: A Study of MTR Foods Rupali Chaurasiya; Rudresh Pandey; Priyanka Verma; Xin Hui Kek; Daisy Mui Hung Kee; Xin Yi Yeoh; Pei Jia Wah; Regina Rokiah
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i2.859

Abstract

MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India’s and Malaysia’s consumers against the ready-to-eat (RTE) market. Online research and survey were done to collect the results. The factors influencing the consumer behavior includes price, convenience, taste, and nutrition. Most of the respondents are willing to make recommendation about MTR Foods. MTR Foods can improve its brand awareness by making more advertisement as there is around 27.9% of the respondents do not recognize the brand. Additionally, MTR Foods may conduct research in different states and countries for the company’s future planning.
Co-Authors Ajay Massand Daisy Mui Hung Kee K.S. Rao Nishant Upadhayay Nurathirah Binti Mohamed Harun Nurin Jasmin Binti Mohamed Nazir Parvina A/P Sangelee Thevan Pei Jia Wah Priyanka Verma Regina Rokiah Rudresh Pandey Sairaj Hongekar Sofea Zafiera binti Mohd Daud Xin Hui Kek Xin Yi Yeoh