Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc.

Rudresh Pandey (ABES Engineering College)
Liem Gai Sin (Ma Chung University)
Shreyas Agnihotri (ABES Engineering College)
Utkarsh Chaudhary (ABES Engineering College)
Natasha Tiffany (Ma Chung University)
Ahmad Usamah (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Hafiz Zikri (Universiti Sains Malaysia)
Muhammad Hafizudin (Universiti Sains Malaysia)
Mohamad Zulfaqar (Universiti Sains Malaysia)

Journal of the Community Development in Asia
Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.