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All Journal Journal of the Community Development in Asia
Shreyas Agnihotri
ABES Engineering College
Humanities

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Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Rudresh Pandey; Liem Gai Sin; Shreyas Agnihotri; Utkarsh Chaudhary; Natasha Tiffany; Ahmad Usamah; Daisy Mui Hung Kee; Hafiz Zikri; Muhammad Hafizudin; Mohamad Zulfaqar
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.902 KB) | DOI: 10.32535/jcda.v4i1.999

Abstract

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.
Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Rudresh Pandey; Liem Gai Sin; Shreyas Agnihotri; Utkarsh Chaudhary; Natasha Tiffany; Ahmad Usamah; Daisy Mui Hung Kee; Hafiz Zikri; Muhammad Hafizudin; Mohamad Zulfaqar
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.999

Abstract

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.
Technology Advancement and Growth: A Case Study of Huawei Candy Yeo; Daisy Mui Hung Kee; Xuen Yee Mo; Hui En Ang; Su Mei Chua; Shreyas Agnihotri; Shweta Pandey
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.711

Abstract

Today, our lives heavily depend on technology. Technology becomes the central of the lives of people. The fourth Industrial Revolution (IR 4.0) has changed the way how we live, how we work and how we communicate with others.Today, Huawei, a private Chinese firm from China has risen and dominate the world’s most important emerging technology. The present paper proposes that technology advancement and growth is one important factor that leads to the success of Huawei. Being a modern and technological enterprise, Huawei has a clear vision of how the company should work towards a more sustainable society. As this paper will show, there is still changes and improvement that can be made, to help Huawei to become even better.
Co-Authors Ahmad Usamah Candy Yeo Daisy Mui Hung Kee Hafiz Zikri Hui En Ang Liem Gai Sin Mohamad Zulfaqar Muhammad Hafizudin Natasha Tiffany Rudresh Pandey Shweta Pandey Su Mei Chua Utkarsh Chaudhary Xuen Yee Mo