Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia)

Rudresh Pandey (ABES Engineering College)
L. Sudershan Reddy (CMS Business School)
Vidush Chaudary (ABES Engineering College)
Venny Tezaryning Widyawati (Ma Chung University)
Liem Gai Sin (Ma Chung University)
Muhammad Khairul Amali Bin Mohd Ghazali (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Muhammad Firdaus Bin Ibrahim (Universiti Sains Malaysia)
Muhammad Zulhusni Bin Ahmad Fadzeil (Universiti Sains Malaysia)
Nur Azwanie Binti Mohamed (Universiti Sains Malaysia)

International Journal of Accounting & Finance in Asia Pasific
Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.